Reach PLC Reduces Time Spent On Campaign Budget Pacing Analysis By More Than 50%
- Reach PLC worked directly with their Marin account team to build a bespoke budget pacing solution that populates with data automatically and identifies areas of over or under spending.
- The new dashboard solution allows campaign managers to spend 50% less time on budget pacing, freeing up time to focus on other pressing needs.
Reach PLC is a British newspaper, magazine, and digital publisher that produces and distributes content to audiences across the UK and Ireland. They are one of Britain’s largest newspaper groups, publishing 240 regional papers and eight national newspapers, in addition to running multi-platform digital sites for desktop, mobile, and mobile apps. Listed on the London Stock Exchange, it is a constituent of the FTSE SmallCap Index.
Reach PLC offers digital marketing services to SMB advertisers across the UK. They oversee a vast volume of campaigns that often have a short lifespan. On average, the Reach campaign management teams might have 100+ campaigns live at any given time, across multiple ad accounts and publishers.
With such a large number of campaigns running at once, with varying budgets, objectives, and start and end dates, the Reach team needed a solution to support the spend pacing of their campaigns and improve their ability to manage campaigns at scale. Managing so many campaigns manually was both challenging and time intensive.
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“The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.”
Matt Basham, Head of Digital Marketing Services
The custom budget pacing dashboard solution created by Marin reduced the amount of time campaign managers were spending on budget pacing by more than 50%, in addition to streamlining and simplifying the process. Reach has been able to use their time savings to focus on improving performance.More about Marin Bidding