Insider Tips to Ad Optimization: Marin Software to Speak on Topic at SES San Francisco

Matt Lawson, VP of Marketing for Marin Software, to join “Insider Tips to Ad Optimization” panel at SES San Francisco on August 14, 2012

San Francisco, CA August 10, 2012 – You’ve built and implemented a successful paid search campaign, now how do you get more revenue out of it? In today’s growing and competitive environment, there is an endless number of ways to approach the management and optimization of high volume campaigns. Learn how to turbocharge your campaigns with Marin Software’s VP of Marketing, Matt Lawson, who will speak at SES San Francisco on at Tuesday, August 14, 2012 at 2 pm for a panel titled “Insider Tips to Ad Optimization”.

Matt will join moderator Noran El-Shinnawy, Director of Marketing at BoostCTR and, and John Gagnon, Bing Evangelist at Microsoft Advertising, to discuss specific strategies marketers can deploy to consistently improve performance of their online campaigns. Matt will provide insider tips to enhancing advertising on Google, Facebook and other platforms.