Marin Software Celebrates 10 Years
SAN FRANCISCO, CA March 16, 2016 — Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, today celebrates 10 years of providing sophisticated solutions and services to the world’s foremost digital marketers.
Over the last 10 years, the amount of advertising spend under Marin’s management grew from $250 million to over $7.8 billion. During this same period, Marin’s workforce grew from its three founders to close to 500 employees operating in nine countries worldwide. The ability to operate in every corner of the globe allows Marin to better serve its multinational customers.
Founded in 2006 as a platform for search advertisers, Marin now powers cross-device digital marketing campaigns across search, social, and display for the world’s biggest brands and agencies, including Gap, Macys.com, Kayak, Salesforce, Symantec, Comcast, IBM, Razorfish, Mindshare, and Lonely Planet.
Over its history Marin Software has delivered features that keep customers several steps ahead of the competition, such as:
- URL Builder, which automatically adds custom parameters into URLs from any source
- PositionLock, an intraday bid optimization solution that maintains device-appropriate ad positions throughout a given day
- Budget Optimizer, a spend forecasting and scenario planning feature based on a dynamic algorithm and predictive modeling
- Advanced cross-channel reporting, attribution, and audience valuation for audience-centric insights
Marin also works with major publishers including Google, Yahoo, Bing, Facebook, Twitter, and Instagram, and has expanded its offerings across channels and devices.
“Companies rely on Marin Software to make their digital marketing programs more reliable, manageable, cost-efficient, and profitable,” said David A. Yovanno, Marin Software’s Chief Executive Officer. “These are things we’ve consistently achieved for our customers, and our growth is a testament to this. I’m extremely proud of this milestone, and even though it’s significant, I think it’s just the beginning of many more successful years to come.”