MARIN SOFTWARE INTEGRATES WITH INSTAGRAM ADS API
Select advertisers use Marin Social, powered by SocialMoov, to build and test
campaigns during Instagram Ads API alpha phase
SAN FRANCISCO, CA (August 6, 2015) – Marin Software (NYSE:MRIN), provider of a leading cross-channel performance advertising cloud, today announced that the company has been building an Instagram Ads API integration. Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform.
One of the fastest-growing major mobile properties, Instagram represents a significant opportunity for social advertisers to reach an engaged and authentic community of over 300 million users. By supporting the Instagram Ads API, the Marin Social advertising platform is designed to help brands and agencies create, target, and optimize their Instagram campaigns conveniently alongside Facebook and Twitter and gain performance insights and management efficiencies across their advertising programs.
During Instagram’s Ads API integration, Marin Software is working with a variety of advertisers to launch and test brand awareness and direct response campaigns. “The Instagram Ads API allows us to target a very specific European audience within 24 hours of our events,” said Helen McGee, Head of Marketing, International, NET-A-PORTER. “With Marin’s support, we drove awareness of our brand, and are better able to share exceptional fashion content with our customers.”
“We are thrilled to have access to the Instagram Ads API as our clients are eager to connect with the Instagram community,” said John McNulty, Head of Global Marketing at Marin Software. “Moving forward, Marin Software will play a prominent role in expanding and optimizing advertising on this growing mobile property.”