Marin Software Names Industry Veteran Matt Ackley as Chief Marketing Officer
Tech marketing veteran with 15 years experience at Google, eBay and FairMarket joins Marin Software’s global executive team
SAN FRANCISCO, CA June 11, 2013— Marin Software, provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced technology industry veteran Matt Ackley will join the company as CMO. Ackley has over 15 years of executive-level product and marketing experience at eBay, Google, and high-growth startups.
“Matt’s hands-on experience at top Silicon Valley companies is unparalleled, and we’re thrilled to welcome him to the Marin team,” said Chris Lien, CEO of Marin Software. “As Marin continues to expand worldwide and meet the needs of global advertisers, Matt’s expertise will prove invaluable in shaping the future of Marin.”
At Marin, Ackley will be responsible for overseeing global marketing. He joins Marin from startup Zerve, where he was vice president of platform and merchant services. Previously, Ackley was managing director of media and platforms market development at Google, where he was responsible for all product and industry marketing activities for the Google Display Network, DoubleClick platform offerings, YouTube, Google TV Ads, and Google Analytics.
“Advertising is ever evolving, and when it comes to digital advertising technology, Marin is setting the pace,” said Ackley. “I’m honored to join the Marin team and be part of the future of digital advertising. I look forward to contributing to the next stage of the company’s global growth.”
Prior to Google, Ackley worked for eight years at eBay, where he was most recently vice president of advertising and internet marketing. In this role, Ackley was responsible for all online marketing, as well as strategic partnerships with Google, Yahoo! and Microsoft. Ackley oversaw the growth of eBay’s global marketplace ad revenue. He also designed and built eBay’s commerce-based ad network platform and its SEM, Affiliate, and RTB Display platforms. Prior to eBay, Ackley was vice president of product management and corporate development at FairMarket, a B2B online auction company that went public in 2000 and was later sold to eBay. He holds an MBA from Harvard Business School and a BA from Duke University.