Mobile Search Ads: Marin Software to Speak on Topic at SMX Advanced

Matt Lawson, VP of Marketing for Marin Software, to join a panel on mobile search at SMX Advanced to be held June 5 – 6, 2012 in Seattle, Washington

Seattle, WA May 31, 2012 – Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced that vice president of marketing, Matt Lawson, will join a panel on mobile search ads at SMX Advanced to be held June 5 – 6, 2012 at the Bell Harbor Int’l Conference Center.

Key Facts:

  • Lawson will join moderator Greg Sterling of Sterling Market Intelligence as well as executives from Bruce Clay, Inc., Unbounce, Marchex, DataPop, and Interactive Artisan for a panel titled, “iSEM: Doing Mobile Search Ads Right,” to be held from 3 – 4:15 pm on Tuesday June 6.
  • Searches from smartphones (and tablets) represent an increasing percentage of overall query volume — in some categories that now exceeds 15 percent. However best practices have yet to emerge.  Lawson will share insights from Marin’s recent report, The State of Mobile Advertising in U.S. as well as best practices from Marin’s work with 1500 brands and agencies. He will provide actionable tips for search marketers including: how to create successful mobile bidding strategies, how to determine the ROI of mobile campaigns, and how mobile and desktop campaigns should work together.