Opt Enhances its Marketing Support for Customers with Marin Software Enterprise Edition
San Francisco, June 25, 2013 – Marin Software (NYSE: MRIN), provider of a leading RevenueAcquisition Management platform for advertisers and agencies, today announced Opt Inc. (JASDAQ: 2389) has deployed Marin Enterprise Edition as a standard service offering within Opt’s digital marketing support system, ADPLAN. Opt is one of Japan’s largest Internet marketing agency and chose to deploy Marin due to the platform’s advanced digital marketing optimization technology and Marin’s flexibility to integrate third party data.
As the advertisement market becomes increasingly complicated and sophisticated, to provide customers with even better optimized services, Opt decided to implement Marin Enterprise Edition as a standard service offering within ADPLAN. Opt will offer customers ADPLAN LS by Marin, which combines the robust performance measurement tools of ADPLAN LS with the powerful ad placement and bid optimization capabilities of Marin Enterprise Edition.
In addition to a system integration of the Marin platform, Opt also recently joined the Marin Software Certified Agency Program. Furthermore, Opt is building a team of over 100 Marin Software Enterprise Edition specialists who will be in charge of strengthening cooperation with Marin.
By adding Marin Enterprise Edition to its standard offering lineup, Opt also strengthens its ability to support marketers’ transition to Google Enhanced Campaigns. Marin Software has partnered with Google and built a hands-on process and resource center to help clients make the switch with minimal interruption to ongoing campaigns.