Magical Vegas Nets New Gamers with Marin Social Budget Algo Optimizer
Online gaming platform uses Marin to automate bid optimization
SAN FRANCISCO, CA (March 23, 2017) – Today, Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced that Spacebar Media successfully used Marin Social to increase first-time depositing players in its Magical Vegas online casino by 51%. In addition, Spacebar enjoyed a 22% reduction in costs associated with onboarding first-time depositing players and a 29% increase in registrant volume.
Magical Vegas is an online gaming platform with hundreds of casino games available to access on any device. Online acquisition of not only registrants but also actual first-time depositing players is vital to their growth, where even fractional reduction in costs makes all the difference.
Spacebar Media wanted to improve their performance by implementing an automated solution. They wanted to take a structured “test and control” approach so they could clearly measure the impact of the new solution. A one-month campaign tested Marin Social’s new Budget Algo Optimizer. The algorithm automatically awarded top-performing ad sets that met the campaign goal, including both the volume and costs of conversion. Spacebar Media previously used Facebook’s Power Editor tool.
With Marin Social, Spacebar Media not only saw improved Magical Vegas performance, but also achieved a competitive primary KPI goal of increasing volume of first-time depositing players while also decreasing costs.
“Budget Algo Optimizer is vastly more simple than the manual effort it took for us to optimize our social ad campaigns,” said Gidon Jacobs, Digital Marketing Manager at Spacebar Media. “We’re proud to have been part of the beta for this new feature, which exceeded all of our expectations.”
“These are the kind of results we and our early adopters love to see in each new Marin feature,” said Wesley MacLaggan, Head of Global Marketing at Marin Software. “With the Budget Algo Optimizer, we remain committed to helping our customers bring down cost and increase revenue on their digital advertising campaigns.”
Read the case study here:
About Spacebar Media and Magical Vegas
Spacebar Media Ltd., a group company of the Stride Gaming Group, is a market leader in the online gaming space. Located in London, it has over 50 employees catering to an international market. Magical Vegas is an online casino dedicated to giving players a Vegas feeling, night and day. Open 24 hours, Magical Vegas has been especially created for users to fully experience on any device, be it laptop, mobile, or tablet. Play Magical Vegas and ‘Bring Home the Magic’. See www.magicalvegas.com.