SEOptimise Selects Marin Software as Exclusive Paid Search Technology Partner
Leading UK search marketing agency selects Marin Software as technology platform to expand paid search offering
London, 23 May 2013 – SEOptimise, a leading UK search marketing agency, announced today that it has selected Marin Software, provider of a leading Revenue Acquisition Management platform, as its exclusive paid search technology partner. After winning some large and complex paid search campaigns, SEOptimise required a platform to save time spent managing them. Marin Software’s platform was the obvious choice, based on its established track record managing over $4 billion of annualised ad spend for some of the world’s leading brands and agencies.
SEOptimise was looking for a tool which would help it manage and optimise search campaigns across Google, Yahoo! & Bing as well as Facebook ads. The search marketing agency was particularly impressed with the way Marin’s Facebook ad management tools, such as automated creative rotation, audience templates and image libraries, could save SEOptimise significant time during campaign setup and management.
SEOptimise was also particularly impressed with the ease of reporting within Marin, given that it manages some very complex paid search campaigns. SEOptimise saw that Marin’s reporting tools would save its staff significant time normally spent on manual reporting, which could be reinvested in more strategic optimisation of client campaigns. Finally, Marin’s Executive Dashboards will enable SEOptimise’s senior staff to quickly build dashboards for at-a-glance analysis tailored to their needs. Drag-and-drop dashboard widgets can be applied to any analytics set, enabling users to quickly identify the performance trends which will guide business decisions.
Stuart Tofts, Director at SEOptimise said, “We decided to look for a bid management technology partner as it is the only way to take our paid search business offering forward and drive performance for the size of campaigns we are working on. We were immediately confident after seeing Marin’s software that we could get the returns for our clients to justify the investment. We were particularly impressed with the seamless integration between their search and Facebook tools, as well as the reporting tools which would both save us time that we can now invest in optimisation and help us make better decisions at a senior level.”
Jon Myers, VP & Managing Director – EMEA also commented, “I’m delighted SEOptimise chose to work with Marin as they are a respected agency that has been in the industry a long time. Their reasons for choosing Marin show that advertisers and agencies are increasingly seeing the impact search advertising and Facebook campaigns have on each other and the continued need to integrate the two. This shows the need to seamlessly integrate these tools in one interface, to allow advertisers to fully understand the downstream impact that Facebook advertising has on search.”