Spartoo Moves Online Advertising Campaigns onto Marin Software Platform
Leading European footwear retailer to utilize online advertising management platform for paid search campaigns
London 02 February 2012 – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced that Spartoo has selected their platform to manage paid search campaigns across Europe. Having previously developed tools in-house and benchmarked other online advertising platforms, Spartoo has chosen to work exclusively with Marin Software across all territories.
Spartoo’s paid search campaigns come with many complexities as a result of multiple bidding goals across different product ranges and multi-lingual campaigns covering numerous European territories. The advanced and flexible automated bid algorithm of Marin Enterprise edition meant they were the perfect partner to deliver a financial uplift from Spartoo’s paid search campaigns. Furthermore, the Marin Software platform is available in multiple languages and currencies, with local support from offices in the UK, France and Germany. Support from Marin’s local Client Services team has enabled Spartoo to see improvements in financial performance from the Marin Enterprise platform after only a few weeks.
Jeremie Touchard, Co-Founder at Spartoo commented: “We put a lot of emphasis on technology as it is core to our business. After attempting to develop our own technology for bid management, and carrying out an extensive benchmark of the online advertising platforms available, we decided to use Marin. It is simply the best platform on the market, and the only one currently offering all the advanced functionality that we need.”
“After a few weeks of using Marin, the automated bid algorithm is exceeding our expectations and will certainly be a critical success factor for Spartoo going forward. Additionally, I am delighted with the local support from the Marin team. I wanted to get the most out of Marin as soon as possible, and thanks to their team’s skills, attention and training we were able to quickly take advantage of the platform, with it already resulting in a positive impact on Spartoo’s business.”
Tim Collin, VP Sales EMEA at Marin Software commented: “Spartoo is a leader in European e-commerce, undergoing sensational growth over the last few years. We’re pleased that after carrying out an extensive review of the platforms available on the market, Marin Software came out on top. Their paid search campaigns are very complex by the nature of their business, and they need the advanced and flexible functionality which Marin Software can offer. With over 60 European employees now spread across the UK, France and Germany we’re also in a good position to deal with the local market demands that come from working with a major European brand like Spartoo.”