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The Myths And Realities Of Cross-channel Attribution
The Myths and Realities of Cross-Channel Attribution
The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do?
We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible to follow your customer’s journey, calculate ROAS, and double down on your most successful campaigns.
Join our attribution experts as they explore the myths and realities of cross-channel attribution. During this 60 minute webinar, you’ll learn more about the following topics:
- Mapping the full customer journey from awareness to conversion
- Comparing rule-based versus statistical attribution models
- Exploring cross-channel attribution with TruePath
Marketing Science Research,
Senior Product Manager,