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Press “Play” on Video Advertising: 10 Keys to Success

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According to a study by Cisco, video will represent a whopping 80% of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Well, not entirely! In fact, 64% of users are more likely to buy a product online after viewing a video, according to comScore.

To stay ahead of the curve, digital marketers should take the initiative and incorporate video into their advertising mix. To learn more, download Press “Play” on Video Advertising: 10 Keys to Success. We cover everything you need to know about implementing killer video ad campaigns on YouTube and Facebook, including:

  • Selecting the right distribution platforms for your videos
  • How to elicit emotional reactions from viewers and encourage clicks
  • Using targeted content to satisfy user needs and curiosity
  • Tips to effectively measure and increase cross-channel engagement

Get your free copy of our guide today.

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