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The Search Marketer’s Guide to Successful Facebook Ads

Facebook advertising is becoming a more important part of many advertisers’ online media mix. We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix. In this white paper, you will learn:
  • How to identify the best performing audience segments
  • Strategic tips for targeting connections
  • Advice for  keeping ads fresh and click-through rates high
  • Tips for evaluating the cross-channel impact of Facebook ads