Case Study

Looking for growth? Interested in a channel where you can generate leads, drive website traffic, and build brand awareness?

How about LinkedIn?


You can now manage LinkedIn Marketing Solutions campaigns from Marin Software’s flagship MarinOne platform. The MarinOne integration with LinkedIn’s Campaign Management and Reporting & ROI APIs gives advertisers better insights and improves the performance of their LinkedIn campaigns.


With nearly 800 million professionals and 4 out of 5 members driving business decisions based on information they find on the platform, LinkedIn is an important lead generation destination for B2B marketers and others with longer consideration cycles.


Our self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting and bidding optimization to help advertisers maximize the impact and reach of their Linkedin marketing investment.


Blast Analytics, an innovative agency helping advertisers with LinkedIn ads has been using MarinOne to optimize their campaigns.

“Marin Software continues to innovate and improve its technology to drive better performance for our clients,” said Brian Lange, Senior Marketing Manager at Blast Analytics. “The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology" (Click here for full case study)


MarinOne serves a hub that links marketing activity with true business impact from an advertiser’s CRM, allowing optimization to revenue, not just form fills.

“By connecting downstream customer data to our advanced automated bidding, MarinOne can significantly improve the performance of your campaigns,” said Chris Lien, Marin’s Chairman and CEO. “LinkedIn is an untapped opportunity for many advertisers and we are excited to help advertisers drive growth on this fast-growing channel.”

Advertisers can manage their LinkedIn campaigns alongside paid search, paid social and display campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.


Click here to learn more about support for the LinkedIn Marketing Solutions integration with MarinOne.

“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.”
– Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters

With a high volume of spend across two brands, four Facebook accounts, and two U.S. social teams operating on opposite coasts, retail brand American Eagle Outfitters (AEO) wanted to express the narrative of their brand values in a visually engaging way, to more emotionally appeal to their core audience primarily using mobile devices for shopping.

Since AEO manages two different brands with distinct audiences and creative, they needed an enterprise-class tool to achieve their advertising goals – and handle complexity – at scale.

American Eagle and Marin Social


Using Marin Social, AEO ran a mobile campaign with Facebook Carousel Ads and Facebook Audience Network (FAN).

Compared with Link Ads, the best results came from running Carousel Ads, achieving a 69% reduction in Cost per Conversion (Facebook Conversion Pixel). Including FAN, Facebook’s mobile-only network composed of publishers outside of Facebook, AEO benefited from a 73% reduction in Cost per Link Click compared with News Feed Desktop.

Thanks to Marin’s mass creator and bulk editor, AEO can now create tons of ads and ad combinations very quickly. With the Media Plan organizer, AEO can view metrics of all campaigns at a high level, avoiding the need to manually aggregate the data. Using one tool across Facebook, Instagram, and FAN significantly reduces the amount of time spent implementing and managing campaigns.

Learn more and see full results in our American Eagle case study.

“It makes my job a lot easier, and now I don’t have to spend all day combing through spreadsheet after spreadsheet, trying to figure out where a booking value came from because it’s nowhere in
my system.”

– Kevin High / Digital Marketing Manager, IBC Hotels

IBC Hotels had a retargeting problem. Not only were they unable to easily attribute conversions – they were having a hard time even implementing their existing solution’s dynamic tracking code, and considered their vendor’s service team “unknowledgeable and nonexistent.”

IBC Hotels prides itself in introducing travelers to unique, locally owned hotels all over the world. Since IBC makes commission on each acquired booking, it’s crucial for them to accurately attribute the source of their conversions and revenue.

If they were going to lower cost and increase ROI, they needed a platform that would make their jobs easier, not more burdensome and clunky.

Enter Marin Display


IBC implemented Marin Display – with its Site Tracking Tag – to build audiences for retargeting across channels and devices. IBC found Marin Display’s tracking solution worked flawlessly and was easier to implement than their previous retargeting solution.

The Site Tracking Tag allowed IBC to automatically collect important information such as order ID and revenue, and to easily attribute conversions. IBC could then effortlessly access this data and
export it.

From here, they were able to optimize their retargeting funnel, attribute conversions accurately back to their own internal reporting, and ultimately lower CPM and improve ROI.

Learn more and see full results in our IBC Hotels case study.

As the world’s top online destination for men’s luxury fashion, MR PORTER wanted to deliver a step change in their prospecting campaigns. Their goal was campaigns which would work harder to disrupt men’s purchasing habits and increase market share. MR PORTER leveraged Marin Display’s Partner Connect, an exclusive private audience network where marketers can find new customer prospects by connecting with other companies and publishers. Connecting with partners’ audiences resulted in highly relevant and targeted advertising to those second-party audiences on Facebook and across the Web.

Partner Connect allows MR PORTER to collaborate with premium publishers and designer brands to expand their reach to purely new customers. MR PORTER also use second-party signals to increase the creative relevance based on product category intent from the partner site.

Marin Software sat down with Matt Pollington, Senior Performance Strategist at MR PORTER, to talk about how Partner Connect helped them attract the right audiences and generate high-quality web traffic.

Traveling to Timbuktu? Venturing off to Venezuela? Chances are good you’ll have a Lonely Planet guidebook in tow – maybe even a copy you purchased online.

Lonely Planet is the world’s most successful travel publisher, printing over 120 million books in nine different languages. We are proud to be partners in their success, and thank the team for allowing us to share their story in a brand-new case study.

There are many takeaways from the case study, but here’s one of the biggest – with automation comes time-savings, and with time-savings comes the opportunity to optimize and adopt a cross-channel strategy. This is crucial, especially at a time when 67% of marketers say their priority is for all marketing activities to be integrated across channels (eMarketer study).

Lonely Planet started out with a small team focused on day-to-day management, reducing costs, and maintaining volume. After onboarding with Marin, they now spend the bulk of their time focusing on strategic management, making quick optimization decisions, and expanding campaigns to include Bing, Facebook, Twitter, and retargeting programs across geographies. The added bonus? Marin pays for its monthly cost every 2.7 days, and profit is up 50%. You can learn more about their campaign management strategy, data and analytics integrations, and financial improvements here.

Third-party platforms like Marin clearly make an impact for marketers looking to bolster their cross-channel strategy. Plus, it may give you a little extra time to plan that trip to Bali…

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