Marin Software

Looking for growth? Interested in a channel where you can generate leads, drive website traffic, and build brand awareness?

How about LinkedIn?


You can now manage LinkedIn Marketing Solutions campaigns from Marin Software’s flagship MarinOne platform. The MarinOne integration with LinkedIn’s Campaign Management and Reporting & ROI APIs gives advertisers better insights and improves the performance of their LinkedIn campaigns.


With nearly 800 million professionals and 4 out of 5 members driving business decisions based on information they find on the platform, LinkedIn is an important lead generation destination for B2B marketers and others with longer consideration cycles.


Our self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting and bidding optimization to help advertisers maximize the impact and reach of their Linkedin marketing investment.


Blast Analytics, an innovative agency helping advertisers with LinkedIn ads has been using MarinOne to optimize their campaigns.

“Marin Software continues to innovate and improve its technology to drive better performance for our clients,” said Brian Lange, Senior Marketing Manager at Blast Analytics. “The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology" (Click here for full case study)


MarinOne serves a hub that links marketing activity with true business impact from an advertiser’s CRM, allowing optimization to revenue, not just form fills.

“By connecting downstream customer data to our advanced automated bidding, MarinOne can significantly improve the performance of your campaigns,” said Chris Lien, Marin’s Chairman and CEO. “LinkedIn is an untapped opportunity for many advertisers and we are excited to help advertisers drive growth on this fast-growing channel.”

Advertisers can manage their LinkedIn campaigns alongside paid search, paid social and display campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.


Click here to learn more about support for the LinkedIn Marketing Solutions integration with MarinOne.

You may have seen news recently about a security flaw in a common software library called Log4j that could affect large portions of the internet. Also known as CVE-2021-44228, the vulnerability is specific to Java-based services. A successful attack could potentially allow an attacker to access host data and resources.

At Marin Software, the privacy and integrity of our customers' data is a top priority. Marin has evaluated its primary external services and preliminarily determined there is limited vulnerability, if any, to the log4j issue.

  • MarinOne, Marin Enterprise, Marin Social, Marin Go, and Marin Labs: Internet-facing services are non-Java.
  • BI Connect: all components have been upgraded to remediate against the vulnerability.
  • Marin Tracker: runs “outside the firewall” and communicates via asynchronous file transfer using a non-Java mechanism.
  • Marin hardware, OS, and network infrastructure: confirmed cleared of vulnerability per vendor statements.

Because of the evolving nature of the threat and the high volume of potential attacks at this time, Marin will continue to investigate these services as well as secondary / internal services. For publisher remediation status, customers should contact those publishers directly.

Update published January 5, 2021:

Marin has completed its assessment of the Marin application.  We believe that the Marin application host systems and related data are currently protected from the vulnerability noted above and related Log4j vulnerabilities.  We believe the Marin application host systems and related data were not compromised.  Our conclusions are based on many factors, including but not limited to a lack of Java-based external services, tightly circumscribed host settings and network privileges, and communications with third party vendors.  As part of a defense-in-depth approach to system security, Marin has also taken several steps recently that have been designed to create additional protections against this class of vulnerabilities.

Marin will continue to evaluate any vulnerabilities as they come up, and we will work to comply with industry best-practices in application, host, and network security.


Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are paused and the cards are cancelled.

A majority of the time, this is caused by a digital team member simply giving access to the wrong person. Facebook’s 2-factor authentication works well against individual accounts being accessed, but unfortunately, it does not prevent user error.

The Challenges of Maintaining User Permissions


One way to reduce risk is to reduce the number of users with access high enough to provide credentials to those who should not be in your account. Sounds easy, right? Managing user permissions can be more complicated for a number of reasons.

Of course, you want your team members to have permissions high enough to do their job effectively and efficiently. But over time, team members may gain higher levels of access when they may only need to do one or two tasks at a higher level. Sometimes it’s just easier to grant permanent Admin rights (we’ve all been there).

Additionally, you must remove user access when a member of your team no longer needs it, perhaps due to a change in roles or companies. With ‘The Great Resignation’ underway as workforce dynamics shift, a record number of employees are leaving their jobs or careers altogether. Permissions should be updated quickly to reflect users’ departure. But auditing the permissions of your entire account can be time consuming and sometimes takes a back burner to the priorities of managing your campaigns.

Prevent Your Account from Being Compromised with MarinOne


There’s an easier way to solve the issues that come along with account user management.

With MarinOne, only one member of your team needs access to Facebook Business Manager, and the rest of your team would only need access to the Marin platform. By reducing the number of team members with Facebook access, the chance of permissions being granted to the wrong person is lowered significantly. Users can still build, manage, and report on Facebook campaigns to drive performance on your ad spend without the risk of opening your account to a hack.

MarinOne’s rules engine lets you set parameters to pause campaigns when there is a dramatic increase in spend and will also send you an email alert to notify you of the change immediately. By setting up these guardrails, you’ll be notified of a security breach in real time and be able to shut down your campaigns before your account is drained.

Finally, removing users in MarinOne only takes two clicks in an easy-to-navigate account configuration menu. So, as team members transition in and out of your organization and new users gain access to sensitive Facebook data, you can easily stay on top of permissions to keep your account secure.

Now more than ever, it is crucial to keep permissions limited to those who genuinely need access levels, and it’s just as important to make sure those who no longer should have access are removed. MarinOne’s security features ensure that those who never should have access to your account have fewer avenues to gain permission.

Click here to learn more about connecting your Facebook account to MarinOne.

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and other search publishers.

Independent solution providers like Marin improve the ecosystem and help advertisers succeed. With the revenue share payments, Marin will further develop and enhance our MarinOne platform to serve the needs of the world’s leading search advertisers.

Our goal with MarinOne is to complement the tools built by the publishers, expanding advertising abilities to analyze, automate and optimize their digital marketing campaigns. As an independent third-party, we help advertisers leverage their data and make better budget allocation decisions and deliver better results across all publishers.

This agreement provides an additional source of revenue and will support Marin’s investments in innovation and delivering value to our customers.

Digital marketing is an ever changing industry and we are in a great position to help our customers deliver more growth and maximize the return on their digital marketing investments.

Onward,

Chris Lien

MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.

Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations.

This week, we have added these four new Insights to MarinOne:

Landing Page Errors


Sending traffic to a broken web page is a waste of spend and a terrible experience for your customers. MarinOne automatically crawls your top landing pages by spend, and surfaces issues such as a 404 error codes.

Marketers should either fix the landing page or pause the keyword until the landing page issue is resolved.

Bid Strategy Performance


The bidding tools in MarinOne help you get the best performance for a given target (e.g. ROAS or CPA) but did you know they can also help you understand what your performance would look like at a different target.

This Insight identifies MarinOne Bid Strategies where adjusting your target would yield improved performance. In other words, we look for situations where a different target would increase the overall profitability of your campaigns. Marketers can then adjust the Bid Strategy targets if the forecasted outcome aligns with their campaign goals.

Disapproved Ads


With the publisher’s rules for what is permitted in ad constantly evolving, it’s easy to lose track of policy violations that can result in ad groups not serving. This Insight identifies ads that have been disapproved within the last 2 weeks.

Marketers should then either submit a policy exemption request to the publisher or add a new creative to the group that is within policy.

Duplicate Keywords


On a large account, it’s inevitable that you will have duplicate keywords creating clutter and complexity in your accounts that should be avoided. This Insight identifies duplicate active keywords.

The marketer can easily pause the keyword with a lower quality score. If the Quality Score is the same, pause the keyword with less spend in order to preserve the keyword with more historical data that can be leveraged by an automated bidding solution.

Marin customers can check out their Insights today, or if you are interested in learning more, click here to connect with a sales representative.

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