Perfect Audience

Perfect Audience is excited to announce our new integration with Shopify. Users of this leading eCommerce platform can now set up remarketing campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products.

Advertise to your site visitors and cart bouncers so they return and buy after browsing your shop.

A Key Part of Your Digital Ad Strategy


Remarketing is a key component of just about every eCommerce retailer’s digital strategy. No matter how amazing your products are, a lot of your traffic will leave without converting. If they’re interested, give them a reason to return by showing them ads on tens of thousands of websites.

You’re in control of your creative, budget, campaign duration, and more.

Easy Setup


It’s free to sign up for Perfect Audience, a Shopify user can set up campaigns in minutes, and the only charge is the amount you spend on campaigns—an amount you set.

We’ll even give you a special one-time $250 credit to get started. Email success@perfectaudience.com by November 15, 2018 to take advantage of the special free trial credit. For more information:


Happy retargeting!

The post Perfect Audience and Shopify: One-Click Integration, $250 Free Credit appeared first on Perfect Audience Retargeting Blog.

This year’s holiday season will beat 2017 in every major online retail category—the duration of the season, the amount spent, and the number of shoppers who engage. We’ve put together a list of tips to boost your retargeting click-through rate and conversions during this critical quarter and holiday season. We’ll also highlight a bunch of new Perfect Audience features we’ve pushed out this year that can help you achieve your goals.

Timeline


Get an early start. Cyber Monday (November 26, 2018) is not the day to launch your holiday campaigns for the first time—there’s a lot of down time over the Thanksgiving holiday weekend and people spend some of it online. Have your Perfect Audience Site Tracking Tag installed, your audience segments defined, and your creatives ready to go at least 30 days in advance.

It’s a good idea to run some campaigns in October, too. There’s less competition for ad space than in November and December—you may attract early bird shoppers while planting seeds for future conversions.

Ad Sizes


There’s inventory to be won using some less popular but still useful ad sizes (970×250 headers for desktop, 300×250 and 320×100 for mobile web). This is in addition to the sizes we recommend for all web campaigns.

Mobile


Cross-device retargeting means Perfect Audience will follow your shoppers from desktop to mobile device. Are they browsing your store at work, then using their phone on the train home? That’s where we’ll get them. Desktop is still king in terms of revenue, but mobile’s share rises every year and can’t be ignored. Make sure you run mobile campaigns in addition to everything else you’re doing.

Budget Bump


In Q4, you’ll probably see a lift in site traffic. This means your audiences will grow and you can serve more impressions. Our team recommends a 25-50% weekly budget increase for the months of November to December. If your traffic usually goes up by a certain amount, increase the budget by that percentage.

retargeting



To change your weekly campaign budget in Perfect Audience, go to Manage -> Campaigns and Edit your campaign. In Step 3, change your budget amount. When you’re done, click Save at the bottom of the page.

Increase Your Bids


Just about every eCommerce store bumps up its advertising budget for Q4, making ad impressions harder to win.

With so many advertisers fighting for ad space, it’s not uncommon to see your CPM costs rise during this time of year. Prepare for the surge by increasing your CPM bids across your campaigns. Bidding higher will make your campaigns more competitive and will give you a better chance of serving more ads. We suggest increasing your CPM bid by 50-100% of the current average CPM cost for the campaign.

Go to Manage -> Campaigns and edit a campaign. In step 3, find Bid Type and change the setting to Manual Bidding. Then enter your CPM bid.

retargeting



You’ve also got CPC bidding options for Facebook campaigns in Perfect Audience.

Save when you’re finished editing your bidding.

Facebook Marketplace and Messenger


Perfect Audience supports ad placements in Facebook Marketplace and Messenger. These are two of Facebook’s newest placements, representing new avenues to reach Facebook users. It’s turned on by default if you run Facebook campaigns in Perfect Audience. Learn more and check it out.

Take Advantage of Instagram


Mobile shopping continues to rise, as does engagement with Instagram. Instagram is approaching the one billion user milestone, and 80% of those users follow at least one business. If it looks good on the ‘Gram, your customers are thinking about how it’ll look in their homes.

Take advantage of Perfect Audience’s Instagram placements within your Facebook campaigns.

Shopify Users: Enjoy One-click Integration


Perfect Audience now has an integration with Shopify that automatically imports your product feed and builds dynamic (that is, product-specific) ads for your catalog. Set your own budgets and keep total control over your campaigns. Detailed reporting ensures you have a clear picture of your return on ad spend. If you’re already a Perfect Audience and Shopify user, setup is quick and easy.

Dynamic Ads: Stuff Your Ads Like Stockings


It’s better to have more gifts under the tree, more cookies on your plate, and more products visible in one ad. If you’re an eCommerce retailer and you have a Google Merchant Center product feed, try our multi-product dynamic ads. If you’ve got a feed imported, it takes just a few seconds to build your ads. It’s like four impressions for the price of one.

Create Holiday-themed Ads and Landing Pages


Holiday ads and landing pages get attention, create urgency, and show you’re not running the exact same campaigns as the rest of the year. Send a happy holiday message, mention the buy deadline to ensure holiday delivery, and give them a reason to click your ads.

It takes just two quick steps:

  1. Create landing pages and content on your site for these holiday events, then create audiences that capture visitors of these pages. (Read up on audiences.)
  2. Run campaigns to serve your holiday ads to your holiday page visitors. If they’re coming to your site looking for holiday deals, they’re more likely to respond to holiday-themed ads.


Instapage put together an excellent summary of best practices for post-click optimization.

New Year’s Resolution


The season extends beyond December 31st—returns and gift cards mean another wave of shoppers arrives in January. You can lower your bids and budgets a little, but don’t turn all your ads off—there are still plenty of sales to be made.

Have a great holiday!

In the old days of marketing, only the biggest brands could afford to get their messages out to big audiences via mass media vehicles like TV and radio. These days, increased media fragmentation and new tools like retargeting have evened the playing field, allowing mom-and-pop-shops to drive awareness among their target audience even faster than many large brands.

Retargeting provides a huge opportunity to small- and medium-sized businesses, but many marketers aren’t aware of how it works. How do you get started? How do you ensure you’re getting the biggest possible return on your investment? Outdated information about retargeting online can confuse good marketers and keep them unnecessarily sidelined.

We’re here to help. We’ve teamed up with HubSpot to bring you a guide to getting started with retargeting. You’ll get a full overview of all the major types of retargeting, plus insights on how to run your campaigns, create compelling ads, and measure your performance.

Download the free eBook now and start learning how to use retargeting to increase leads and traffic.

retargeting

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion.

We made your list, so check it twice, and take these steps to boost campaign performance during the holiday season.

Increase your budgets to win more impressions


You’re likely going to see a boost in site traffic (especially if you sell anything that can be given as a gift), which means you’ll see a boost in impressions served and in advertising funds spent. Make sure your campaigns have a proper budget set to guarantee you have enough ad money available for the day, so that you don’t miss out on these potential new customers.

We recommend a 25 to 50% budget increase for the holidays, but you know your site traffic best. Whatever percentage of traffic increase you’re expecting, boost your budget about that same percentage.

Raise your campaign bids


Almost all advertisers will increase their spend for the holidays, so you’re going to have serious competition.

With so many advertisers fighting for ad space, it’s not uncommon to see your CPM costs rise during this time of year. To prepare for this surge, make sure you increase your CPM bids across your campaigns. Bidding higher will make your campaigns more competitive and will give you a better chance of serving more ads by winning more impressions. We suggest increasing your CPM bid by 50-100% of the current average CPM cost for the campaign.

Use holiday-themed ads and landing pages


Holiday-themed advertising only gets people’s attention during one time of the year, and you should join the conversation your customers are having. Using ads that mention specific events like Black Friday, Cyber Monday, or any of the major holidays can grab a visitor’s attention.

Send a happy holiday message, mention that there are only X number of shopping days left, and give them a reason to click your ads. Use the holidays as a chance to create urgency and you could see a boost in clicks and conversions.

Two Quick Steps You Can Take Right Now


  • Create landing pages and content on your site for these holiday events, then create audiences that capture visitors of these pages.
  • Run campaigns to serve your holiday ads to your holiday page visitors. If they’re coming to your site looking for seasonal deals, they’re more likely to respond to holiday-themed ads.


We hope these suggestions are helpful and lead to a profitable holiday season for you and your business. As always, please feel free to contact us with any questions or comments.

From our team to yours—happy holidays!

The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Kirk Ciarrocchi, Paid Search Marketing Manager at The Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech lifestyle products.

Where people find creative gifts for all occasions



The Sharper Image is the online place to go for cutting edge gadgets and electronics, as well as luxury home and lifestyle products. Our unique products add style and comfort to any home and also make great gifts for Mother’s Day, Father’s Day, birthdays, weddings, and the holidays. No matter what the occasion is, our customers visit our website to find original and creative gifts. Our top categories include drones, hover boards, air purifiers, massage chairs, audio and sound, travel accessories, and sleep solutions.

With over 500,000 unique visitors per month and over 3 million unique visitors during the November–December holiday season, our website reflects the popularity of our brand.

The Sharper Image audience is made up of avid and
active shoppers



Our users tend to be very affluent, are not price-sensitive, and are consistently active shoppers. As far as connecting with complementary partners goes, we’ve done similar strategies with our catalog mailing lists, and found a strong connection between our customers and the customers of other luxury living brands.

For instance, we’ve partnered with brands offering goods and services such as wine subscriptions, travel merchandise, performance bicycles, finance and insurance, and home décor. We think that our customer base would be a great fit with a number of different types of retailers.

Other important stats to note are that 91% of our users live in the United States, with a 50/50 split between males and females. Additionally, 92% of our users are over the age of 25, and 72% are over the age of 35.

How did you learn about Partner Connect?



In developing a more advanced display strategy, our Marin team recommended Partner Connect as a way to share and find highly qualified and targeted audiences. After finding huge success with Marin in our search efforts, being able to leverage Marin in other areas seemed like a no-brainer because we’ve already proven that the technology works, and works well.

What goals are you looking to achieve with
Partner Connect?



We’d love to be able to share our data with other non-competing brands. While benefiting our partners, we hope to learn even more about our customers and their interests.

Interested in targeting The Sharper Image’s audience? Learn more about audience extension with Partner Connect!

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