What's New

Looking for growth? Interested in a channel where you can generate leads, drive website traffic, and build brand awareness?

How about LinkedIn?


You can now manage LinkedIn Marketing Solutions campaigns from Marin Software’s flagship MarinOne platform. The MarinOne integration with LinkedIn’s Campaign Management and Reporting & ROI APIs gives advertisers better insights and improves the performance of their LinkedIn campaigns.


With nearly 800 million professionals and 4 out of 5 members driving business decisions based on information they find on the platform, LinkedIn is an important lead generation destination for B2B marketers and others with longer consideration cycles.


Our self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting and bidding optimization to help advertisers maximize the impact and reach of their Linkedin marketing investment.


Blast Analytics, an innovative agency helping advertisers with LinkedIn ads has been using MarinOne to optimize their campaigns.

“Marin Software continues to innovate and improve its technology to drive better performance for our clients,” said Brian Lange, Senior Marketing Manager at Blast Analytics. “The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology" (Click here for full case study)


MarinOne serves a hub that links marketing activity with true business impact from an advertiser’s CRM, allowing optimization to revenue, not just form fills.

“By connecting downstream customer data to our advanced automated bidding, MarinOne can significantly improve the performance of your campaigns,” said Chris Lien, Marin’s Chairman and CEO. “LinkedIn is an untapped opportunity for many advertisers and we are excited to help advertisers drive growth on this fast-growing channel.”

Advertisers can manage their LinkedIn campaigns alongside paid search, paid social and display campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.


Click here to learn more about support for the LinkedIn Marketing Solutions integration with MarinOne.

Ensure that the 2021 holiday season will be even more successful with these last minute tips!

Managing Bidding during a Sales Event

Before the sale:

  • Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage.

On the day of the sale:

  • Apply your historical percentage uplift calculated as a boost on day of sale.  
  • Remove all bid change limits. Preserving bid change limits only allows your bids to change up to the limited amount, possibly restricting a number of keywords.
  • Ensure campaign budgets are set appropriately and will not be overly restrictive.
  • Once the sale has begun, check hourly spend rates in the publisher accounts. Compare your spend trend in the current sale with previous sales to confirm bidding configuration is not over or under-spending.
  • Assess the number of terms hitting bid caps

After the sale:

  • Add previous and latest sales periods to Excluded Dates.
  • Set bid change limits to pre-sale setting.
  • Revert Boost to historic level.

Effective Tips and Tools

Ad Scheduling/Flighting

Flighting is a technique where you schedule your ads to run for a period of time (called a flight) followed by a period where you pause all ads for the advertised product or service. A smart way to leverage flighting for Black Friday and Cyber Monday is by offering progressive promotions. This means, you can start your campaign offering a promotion with low percentages off, and as the days/weeks go by, increase the percentage off.

Power Words

To increase relevance, CTR and Conversion Rate, consider including in your ad creatives words such as: Discount, Deals, Promotions, Savings, Offers, Free, Black Friday, Cyber Monday.

Sitelinks / Promotion Extensions

Include these special sales and offers with your ads to make your promotion stand out so potential customers can spot great deals and generate new sales for your business.

Countdowns Timers

Let potential customers know about sales or special events by adding a countdown timer to your ad text to create a sense of urgency.

Increase Budget Caps

To cover the increase in traffic, you must consider increasing the budget of your campaigns to capitalise on the increase of impressions and clicks.

Good luck! Marin Software has got you covered. We’ve put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events, for our retail customers in the midst of their busiest time of the year. Don’t hesitate to reach out to your account manager or our sales team today.

The 2021 holiday rush is  upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising.

McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of Gen Z shoppers surveyed derive shopping inspiration from social media, with YouTube, Facebook, and Instagram holding the top spots for platform inspiration. Social marketers will need a strategy that capitalizes on this intent while making the most of holiday marketing dollars.

If you’re still looking for inspiration to create a winning holiday strategy, we’ve prepared a few ideas to get you started. You can integrate these into your strategy with or without Marin Social, but the smart, time-saving features are a holiday gift that keeps on giving!

Boost Engagement with your Organic Content (Marin Social’s Message Booster makes this easy!)

  • Organic content is key in brand awareness, gaining new customers, and nurturing relationships with current customers. Promoting posts makes it more likely that they’ll reach your intended audiences, which is especially important for advertisers who want to spread the word about upcoming holiday promotions, new products, and new initiatives.
  • Though post promotions may not directly attribute revenue, they can be used to segment your audience to then target with direct response ads. Also not to be ignored is the long term business impact of nurturing customer relationships!
  • If you already have organic content, put it to work without lifting a finger using Message Booster for Facebook and Instagram in Marin Social. In Message Booster, you can create rules to automatically promote specific ads according to a variety of parameters.

Test Innovative Creative (Marin Social makes insights a breeze)

  • If your customers are posting content, use it! Facebook recommends testing lo-fi, customer generated content this holiday season. This means less work for your creative team and forging stronger relationships with your customers. We call this a win-win.
  • Marin Social allows you to easily spot creative winners in the “Charts” tool and create custom dimensions for creative analysis in MarinOne, giving you more time to put creative insights to work.

Dedicate Time to your Audience Strategy

  • Customers are expected to be less brand loyal than ever this year per the McKinsey Report. 62% of customers surveyed over the past 3 months were unable to purchase the item they wanted due to availability. Of this number, 39% switched brands, 32% went to another retailer, and only 13% waited for the item to be back in stock. If you expect inventory impacts, it’s especially important to invest time in your audience strategy and customer loyalty programming to retain customers.
  • Audience segmentation can help you better address your core customers and lower costs during the Black Friday - Cyber Monday time period. Marin Social’s Audience Manager provides a streamlined space to create and manage complex audience segments from multiple sources.

Ready to get started with Message Booster and MarinOne? Talk to your account manager or click here and we’ll be in touch soon.

In the few short years since it launched in 2017, CitrusAd has become the fastest growing ecommerce ad network in the US and established itself as a preferred retail media platform for both brands and retailers like Lowes, Shipt, and Petco.

In fact, CitrusAd was ranked in the highest category in Forrester’s recent report on Sell-Side Retail Media Solutions, receiving some of the highest scores possible. It’s easy to see why brands choose to spend their Retail Media dollars with CitrusAd and their network of retailers.

CitrusAd’s unique benefits

CitrusAd makes it easy for brands and retailers to work together to increase sales by launching targeted and cost-effective digital campaigns with access to sponsored products, display media, landing pages, and fixed tenancy for the best placement. Advertisers can streamline inventory across top retailers from all verticals and 25 different countries to deliver greater ROI on their Retail Media campaigns. CitrusAd provides brands with unique benefits including:

  • access to high-intent audiences: consumers shopping on these sites are browsing for specific products and ready to purchase, so placement on is low-funnel and likely to convert to sales.
  • personalization: Retailers know what their customers like to buy and by leveraging this first party data, brands can promote relevant products to the right audiences, right at the point of purchase.
  • native advertising formats: sponsored ads feel natural and unobtrusive to shoppers, helping brands make smooth connections with audiences through in-feed advertisements that are more likely to drive engagement and conversions.
  • closed-loop analytics: it’s easy to attribute ad engagement to sales with Retail Media, because Retailers are running the ad and selling the products and can make direct connections within their own platforms.

CitrusAd and MarinOne

CitrusAd’s full suite of products is now available in MarinOne. Marin has been helping advertisers advance their digital advertising campaigns for almost 15 years and has managed over $40 billion in advertising spend.

MarinOne unifies eCommerce advertising with paid search, display and social campaigns, while simplifying reporting and management of advertising campaigns across channels. Automated insights help advertisers identify opportunities to deliver growth and improve their return on the investment, and sophisticated bidding tools help advertisers plan, pace and optimize their campaigns to hit their targets.

With CitrusAd and MarinOne, advertisers always have accurate and transparent real-time campaign performance available at their fingertips and have the flexibility to make adjustments and improvements based on robust analytics. Click here for more on CitrusAd’s integration with MarinOne.

It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays - but for marketers and retailers, it's the busiest time of the year and there's a lot to do between now and the New Year. In this blog, we're looking back at last year's holiday shopping season and sharing our predictions for what's to come in the weeks ahead.

Looking back at 2020

Despite unprecedented challenges, consumers and retailers demonstrated incredible resilience throughout the 2020 holiday season. Faced with rising transmission of the virus, restrictions on retailers and heightened political and economic uncertainty, consumers chose to spend on gifts that lifted the spirits of their families and friends and provided a sense of normalcy.

Black Friday and Saturday 2020 saw tremendous growth in online activity. For the first time, the number of online Black Friday shoppers passed the 100 million mark, up 8 percent over last year. Overall, online-only shoppers increased by 44 percent for the entire weekend, spending a total of $95.7 million*.

Over 40 percent of holiday shoppers said they started earlier than they normally would in 2020, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics.

So what were people buying? Last holiday season saw year-over-year gains in six out of nine retail categories, led by double-digit increases for building materials, sporting goods stores and furniture. Let’s take a look at how 2021 may compare...

2021 Predictions

From rethinking the holiday shopping timeline to reimagining traditional sales events, retailers are actively planning ahead to ensure they are ready to meet consumers’ 2021 holiday shopping needs - despite the supply chain issues impacting the industry.

According to the National Retail Federation, holiday sales for 2021 are expected to increase by 8.5-10.5% compared to 2020, generating between $843.4 billion and $859 billion.

Last year saw extraordinary growth in digital channels as consumers turned to online shopping to meet their holiday needs during the pandemic. While ecommerce will remain important, households are also expected to shift back to in-store shopping and a more traditional holiday shopping experience. Plans to shop online are down 3% from 2020, up 1% from 2019 (pre-pandemic) and it’s still the largest destination for consumers to make purchases this holiday season.

Over the last decade, consumers have been kicking off their holiday shopping early in order to spread out their budgets and avoid the stress of holiday shopping. This year, shoppers started earlier than ever, with half (49%) beginning to browse or buy before we even hit November. With the prospect of consumers seeking to shop early, inventories may be pulled down sooner and shortages may develop in the later weeks of the shopping season. However, if retailers can keep merchandise on the shelves until Christmas, this season could potentially shatter previous records.

To understand how MarinOne can help you scale your effort during key retail periods, reach out to your account manager or our sales team today.

*Source: National Retail Federation calculations based on U.S. Census Bureau data as of April 2021
NRF holiday spending is defined as the months of November and December.

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