Is your budget allocated correctly? Are you on pace to hit your targets? MarinOne’s Budget Optimizer automates hitting your spend target with a visual pacing dashboard to maximize the return of every marketing dollar.
Budget Optimizer works in the same way MarinOne Bidding does, meaning it's housed in Strategies, has campaigns mapped to it, and allows you to work to hit a target. Unlike with MarinOne Bidding, however, Budget Optimizer works toward hitting a spend goal, not a performance goal.
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