You may know TikTok best as the home of the latest viral dance trends, lifehacks, and reaction videos, but TikTok is also home to a rapidly-growing advertising platform that allows marketers to create video ads and target relevant users.
It is estimated that 40% of the users on TikTok are not on the Facebook or Instagram platform, allowing brands to reach an entirely new audience that they may not be reaching with other advertising efforts.
Marin recently introduced reporting and optimization support for TikTok, making it easier than ever to include TikTok as part of your cross-channel advertising efforts. Want to learn more? Check out our blog!