What's New
May/June 2022
May/June 2022
Giving you more support for Performance Max Campaigns
Giving you more support for Performance Max Campaigns
Hot off the presses! Chat with us directly from MarinOne!
Hot off the presses! Chat with us directly from MarinOne!
Social Spotlight: Create a video from still images
Social Spotlight: Create a video from still images
Social updates (rule duplication, URL parameters)
Social updates (rule duplication, URL parameters)
Extend your reach with Discovery and Video Campaigns
Extend your reach with Discovery and Video Campaigns
Do more with dimensions
Do more with dimensions
March/April 2022
March/April 2022
Time for TikTok!
Time for TikTok!
Expand your Reach with Yahoo DSP
Expand your Reach with Yahoo DSP
Take control of LinkedIn
Take control of LinkedIn
January/February 2022
January/February 2022
Amazon sponsored and organic products side by side
Amazon sponsored and organic products side by side
Easy to navigate Insights tab
Easy to navigate Insights tab
Activity Log action alerts
Activity Log action alerts
October/November 2021
October/November 2021
Amazon DSP now available in MarinOne
Amazon DSP now available in MarinOne
Message Booster for Instagram
Message Booster for Instagram
MarinOne’s powerful charts are now available for Bid Strategies
MarinOne’s powerful charts are now available for Bid Strategies
Ad Extension management, now in MarinOne
Ad Extension management, now in MarinOne
Other updates
Other updates
August/September 2021
August/September 2021
SEO and paid search data, side by side
SEO and paid search data, side by side
Criteo Commerce
Criteo Commerce
Google and Microsoft Shopping added to the ecommerce module
Google and Microsoft Shopping added to the ecommerce module
Report and Bid on Dynamic Search Ads
Report and Bid on Dynamic Search Ads
Forecasting available on the Dashboard
Forecasting available on the Dashboard
Social Sync
Social Sync
July 2021
July 2021
MarinOne for LinkedIn
MarinOne for LinkedIn
Six new Insights
Six new Insights
MarinOne + Instacart = <3
MarinOne + Instacart = <3
Amazon and ecommerce updates
Amazon and ecommerce updates
An easier way to create negative keywords
An easier way to create negative keywords
Client-level columns supported in Saved Views, Dashboards
Client-level columns supported in Saved Views, Dashboards
Keep your reports organized using Client Tags
Keep your reports organized using Client Tags
Roll up data by publisher
Roll up data by publisher
May/June 2021
May/June 2021
Apple Search Ads
Apple Search Ads
Instacart Ads in MarinOne
Instacart Ads in MarinOne
Introducing ecommerce keyword expansion and negative keyword grids
Introducing ecommerce keyword expansion and negative keyword grids
Cross-channel unified reporting from the Home tab
Cross-channel unified reporting from the Home tab
Expanded social bulk functionality
Expanded social bulk functionality
Facebook Learning Stage: Ad Reach and Frequency reporting
Facebook Learning Stage: Ad Reach and Frequency reporting
Facebook Custom Audiences
Facebook Custom Audiences
Take control of your marketing budget
Take control of your marketing budget
Facebook Learning Stage: Ad Reach and Frequency reporting
Facebook Learning Stage: Ad Reach and Frequency reporting

Facebook uses Machine Learning to find people that are more likely to care about your brand and buy your product.

When you create a new ad set or make a significant edit to an existing ad set or an ad, the Facebook algorithm will enter your ad set into the Learning Phase. During this phase, ad sets are less stable and usually have a higher CPA and low ROAS because Facebook hasn't yet identified the best prospects to show your ads to within the audience selected, nor has it identified which one of your ads will resonate the most with them. Ad sets exit the learning phase as soon as performance stabilizes. The faster your ad set gets out of this phase, the better. This is why it is important to take into account the Learning Stage when optimizing your campaigns.

We've added the following Facebook metrics to the MarinOne grid: Learning Stage, Last Significant Edits, Number of Conversions since Last Edit, Frequency Last 7 days, Frequency Lifetime, Reach Last 7 days, Reach lifetime.