With Marin, I can instantly get a 360-degree view of how our search marketing program is working for our clients at a variety of levels."

Lindsay Blankenship,
Director of Search Marketing, Razorfish

Increase Efficiencies and Business Insight for Clients

Juggling campaign management, client requests, and reporting across search engines can be time consuming. Marin is a browser-based paid search marketing platform that addresses the workflow, analysis, and optimization needs of agencies running search engine marketing campaigns. With Marin, agencies can efficiently build, manage and optimize campaigns while continuing to provide professional insight and reports to clients.

Easily Pull Client-Ready Reports

Agencies are constantly generating reports for clients and often need to build professional, custom reports on the fly. With Marin’s flexible interface marketers can efficiently prepare insightful Excel or PDF reports. Learn More »

  • Dynamically build client-ready reports from the analytics interface
  • Prepare attractive excel or PDF reports with multiple custom charts and data sets
  • Automatically generate dashboard reports for clients on a daily, weekly, or monthly basis
  • Segment and report on data using client defined dimensions such as product line, brand, geography, or promotion
  • Brand reports with client logos
  • Seamlessly pull marketing data into existing Excel reports with web service integration

Efficiently Build and Manage Campaigns

Agencies operating extensive search marketing programs require efficient tools to create and manage campaigns, keywords and creative. Marin helps agencies efficiently scale marketing programs by providing workflow and automation tools for building campaigns and making changes across publishers.

  • Easily build out geo-targets or day-parts using campaign copy tools
  • Launch new campaigns across publishers with a unified bulk upload
  • Efficiently expand keywords with suggestions from multiple sources
  • Accurately bid on new keywords from day one when launching campaigns
  • Use find and replace to update copy on multiple creatives in one step

Monitor and Manage Large Keyword Sets by Exception

It’s impossible for large scale marketers to review performance and spend on every keyword daily. Marin enables marketers to manage large keyword sets by exception, providing easy to use filters that help identify high-impact keywords and creative for analysis.

  • Configure report dates, metrics, and comparison time frames to highlight relevant data
  • Take action within the reporting interface, saving time and reducing manual errors
  • Use intuitive performance filters to view top and worst performing campaigns, ad groups, keywords, and creative
  • Quickly identify when click-through or conversion rates change and take corrective action
  • Configure alerts to get notified when performance changes

Automatically Bid to Multiple Business Goals

Calculating bids to meet a variety of client business goals can be a time consuming and error prone process. Marin’s powerful, easy to use bidding system accurately calculates bids to meet goals for a variety of business models while providing marketers the ability to review and control bids as appropriate.

  • Set bids under a variety performance goals including CPA, ROI or margin
  • Bid towards multiple conversion events like store locator view, video views, or registrations
  • Track and bid accurately to maximize both online and offline conversion events
  • Preview calculated bids to explain changes to clients
  • Apply expert knowledge to boost bids in anticipation of seasonal or promotional changes
  • Override algorithmic bids to manage high value keywords to position or budget goals