The Ultimate Performance Media Platform

Analyze, automate, and optimize all your search, social and e-commerce campaigns in one centralized interface. MarinOne improves the performance of the free tools from the publisher and saves you oodles of time.
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Maximize the Return on Your Marketing Investment

Forecast conversion and revenue goals at various levels of spend across publishers and campaign objectives with Budget Optimizer. Pace spending to your goals across campaigns and accounts.

Save Time and Increase Accuracy with Rule-Based Automation

Automate all aspects of your advertising workflow with our cross-channel automation software. Our system utilizes rule-based alerts and optimizations for your campaigns, ad groups, ad units, and keywords so you can maximize results.

Unlock Growth Opportunities with MarinOne Insights

Automatically identify and implement opportunities to grow revenue, decrease costs, and save time with MarinOne Insights. Each Insight offers an actionable recommendation that can be automatically applied to your campaigns with just one click.

Unify reporting across publishers and channels

MarinOne collects all your performance marketing data in one place so you can Report, Measure, and Forecast across your entire marketing funnel with MarinOne's entirely customizable, cross-channel dashboard. Access consolidated data in your BI platform of choice with BI Connect.

Close the Loop with Cross-Channel Measurement

Track Online and Offline Conversions across your entire marketing stack with Marin Tracker. Import customer lifetime value and downstream conversion for improved optimization.  Automate tagging across your entire marketing portfolio.

Take Control of Your Product Feed

Create text ads and Google shopping campaigns automatically from your Product Feed. Clean and optimize your feed with the click of a button before sending it to Google Merchant Center.

Align Shopping Ads Across Google and Amazon

Connect and manage your Shopping Ads in one interface across both Amazon Sponsored Search and Google Shopping.

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case study
Genesys increases bookings by 2x and sees a 78% Increase in ROAS with MarinOne automation and optimization

Background

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries through its contact center solution for mid-sized and large companies. Through the power of the cloud and AI, their technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences.

Read the Case Study
case study
Marin’s Full-Funnel Bidding Solution Results in a 34% Conversion Increase for Nissan

Background

Nissan is a Japanese multinational automotive brand that aims to make vehicles that are innovative and exciting for everyone. For Nissan, this means making cars that are more efficient, more beautiful, more inspiring, and more human than ever before. It means, simply, making cars that change the world and the way we move through it, including electric vehicles like the Nissan Leaf.

Nissan — along with its Infinity and Datsun brands — continues its quest to optimize product development and deliver leading-edge technology. Today, in various countries and regions around the world, the brand enjoys a reputation for creating truly innovative vehicles and service programs.

Read the Case Study
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Want to learn more? Request a demo today

Request a Demo

Here’s why some of the world’s biggest brands use MarinOne for their cross-channel marketing campaigns.

MarinOne delivers:

  • Cross-channel reporting
  • Unified data model
  • Powerful analytics
  • Intelligent dashboards and reports
  • Forecasting and optimization options

Standalone publisher accounts are an incomplete solution:

  • No revenue tracking
  • Siloed channel-specific data
  • Data export required for analysis
  • No capability to optimize your programs based on your data
Want to learn more? Request a demo today

Maximize the Return on Your Marketing Investment

Forecast conversion and revenue goals at various levels of spend across publishers and campaign objectives with Budget Optimizer. Pace spending to your goals across campaigns and accounts.

34% increase

Marin’s Full-Funnel Bidding Solution drove a 34% Conversion Increase for Nissan.

  • Account & Campaign-level  Budget Planning
  • Cross-Publisher Budget Forecasting
  • Cross-Publisher Spend Pacing
  • Bid Adjustment Recommendations

Save Time and Increase Accuracy with Rule-Based Automation

Automate all aspects of your advertising workflow with our cross-channel automation software. Our system utilizes rule-based alerts and optimizations for your campaigns, ad groups, ad units, and keywords so you can maximize results.

“MarinOne’s automation features have enabled our small team to perform at a level you would expect from a team with 2 or 3 times as many resources. The ability to use powerful algorithmic optimization but still maintain control via business specific segmentation and rules have made all the difference in our paid search strategy.”

‍

Genesys

  • Automated Performance and Optimization Alerts
  • Dynamically Update Keywords
  • Automate Manual Workflows
  • Rule-based Optimizations

Unlock Growth Opportunities with MarinOne Insights

Automatically identify and implement opportunities to grow revenue, decrease costs, and save time with MarinOne Insights. Each Insight offers an actionable recommendation that can be automatically applied to your campaigns with just one click.

Request a demo
  • Identify keyword gaps and duplicates
  • Ad Copy Optimization
  • Bid Adjustment Recommendations
  • Landing Page & Sync Error Alerts

Unify reporting across publishers and channels

MarinOne collects all your performance marketing data in one place so you can Report, Measure, and Forecast across your entire marketing funnel with MarinOne's entirely customizable, cross-channel dashboard. Access consolidated data in your BI platform of choice with BI Connect.

78% Increase

Genesys increased bookings by 2x and saw a 78% Increase in ROAS with MarinOne automation and optimization.

Close the Loop with Cross-Channel Measurement

Track Online and Offline Conversions across your entire marketing stack with Marin Tracker. Import customer lifetime value and downstream conversion for improved optimization.  Automate tagging across your entire marketing portfolio.

78% Increase

Genesys increased bookings by 2x and saw a 78% Increase in ROAS with MarinOne automation and optimization.

Take Control of Your Product Feed

Create text ads and Google shopping campaigns automatically from your Product Feed. Clean and optimize your feed with the click of a button before sending it to Google Merchant Center.

78% Increase

Genesys increased bookings by 2x and saw a 78% Increase in ROAS with MarinOne automation and optimization.

Align Shopping Ads Across Google and Amazon

Connect and manage your Shopping Ads in one interface across both Amazon Sponsored Search and Google Shopping.

78% Increase

Genesys increased bookings by 2x and saw a 78% Increase in ROAS with MarinOne automation and optimization.

78% Increase

Genesys increased bookings by 2x and saw a 78% Increase in ROAS with MarinOne automation and optimization.

Related Content

No items found.
No items found.
No items found.
case study
Genesys

Background

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries through its contact center solution for mid-sized and large companies. Through the power of the cloud and AI, their technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences.

Challenge

Genesys has long seen Paid Search as a top performing advertising channel for their complex B2B business, and the small digital marketing team was tasked with expanding the reach of the program along with a large scale account restructuring.

The team initially used publisher tools but quickly found they were spending all their time executing campaign management tasks and were not able to focus on strategy. Genesys used another bidding tool, but found any performance improvement would disappear when they made manual adjustments due to business requirements leading to unstable and inefficient results.

To achieve their goals, they needed to begin producing at the level of a team 2 or 3 times larger so Genesys selected Marin Software and began to immediately see the benefits of an independent, cross-channel management and optimization tool.

Read the Case Study
case study
Nissan

Background

Nissan is a Japanese multinational automotive brand that aims to make vehicles that are innovative and exciting for everyone. For Nissan, this means making cars that are more efficient, more beautiful, more inspiring, and more human than ever before. It means, simply, making cars that change the world and the way we move through it, including electric vehicles like the Nissan Leaf.

Nissan — along with its Infinity and Datsun brands — continues its quest to optimize product development and deliver leading-edge technology. Today, in various countries and regions around the world, the brand enjoys a reputation for creating truly innovative vehicles and service programs.

Challenge

Nissan classifies users into upper- and lower-funnel categories based on specific website engagements, such as page visits, interactions on the website, downloads, etc. Optimizing toward lower-funnel users was leading to data sparsity and reactivity concerns, while optimizing toward upper-funnel users simply did not represent Nissan’s main KPI.

Nissan needed a bidding solution that takes both types of users into consideration, in order to avoid issues of data sparsity and be reactive to changes in performance and the marketplace, while not placing too much focus on the upper-funnel users. They also needed a bidding solution that was reactive, flexible, and nimble in order to account for differences in strategies between markets.

Read the Case Study
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