White Papers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Navigating Marketing Data Platforms: A Buyer's Handbook
Measurement
Technology

Marketing Data Pipelines: Turning Data Into Insights
Measurement
Technology

PPC for B2B: a Performance Marketing Survey Report for 2023
LinkedIn
Marin Software
Campaign Management
Search
B2B

Ultimate Guide to Budget Optimization
Omnichannel
Campaign Management
Budgeting
Google
Amazon

eMarketer Retail Trends to Watch for 2023 Report
Retail
Campaign Management
Walmart
Budgeting
Ecommerce

Effective Omnichannel Marketing: A Playbook for Better ROI
Omnichannel
Mobile
B2B
Automotive
Education

The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Omnichannel
Search
Social
B2B
Technology

Take Control of Responsive Search Ads
Search
Optimization
Google

Digital Advertising Trends 2022
Ecommerce
Omnichannel
Display
Search
Social

Digital Advertising Trends 2021
Ecommerce
Omnichannel
Display
Search
Social

Delivering for the Holidays with Amazon Attribution
Amazon
Ecommerce
Retail

Marin Software's Guide to Marketplace Advertising
Ecommerce
Retail
Amazon
Google
Meta

How to Outsmart Smart Bidding Guide
Google
Search
Budgeting

Online-to-Offline Search Marketing Playbook
Search
Campaign Management

Developing a Successful Marketing Strategy with Instagram Stories
Campaign Management
Social
Meta

Product Feeds Unleashed: Automating Your Ad Campaigns
Google
Meta
Omnichannel
Ecommerce
Retail

State of Digital Advertising 2019
B2B
Retail
Technology
Finance
Media and Gaming

Getting Started with Responsive Search Ads
Search
Google
Microsoft
Yahoo!
Automation

Cross Channel Guidebook
Omnichannel
Ecommerce
Search
Social

Ramp Up Your Amazon Ad Game: 5 Tips for Success
Ecommerce
Retail
Amazon

Shop ‘Til You Click: Creating Shopping Campaigns at Scale
Retail
Amazon
Walmart
Search

Unifying Your Search and Social Ad Strategies
Omnichannel
Search
Social

State Digital Advertising 2018
Mobile
Omnichannel
Display
Ecommerce
Search

The Myths and Realities of Cross-Channel Attribution
Omnichannel
Campaign Management
Measurement

Press “Play” on Video Advertising: 10 Keys to Success
Google
Meta
Campaign Management
Retail
Omnichannel

Q4 2017 Digital Benchmark Report
Omnichannel
Search
Ecommerce
Social
Google

Marin Software’s Q3 2017 Digital Benchmark Report
Omnichannel
Search
Social
Google

Finding Your Ideal Audience: Advertisers Get Smart About Customer Acquisition
Display
Omnichannel
Social
Audiences

Google Facebook Retail Playbook
Retail
Google
Meta
Social
Search

Google + Facebook: A Playbook for Cross-Channel Advertising Success
Retail
Google
Meta
Omnichannel
Search

5 Steps to Better Mobile Advertising
Mobile
Omnichannel
Display
Ecommerce
Search

The State of Digital Advertising 2017
Omnichannel
Search
Social
Display

The Q4 2016 Performance Marketer’s Benchmark Report – Vital Search, Social, and Display Performance Data by Device
Search
Social
Ecommerce
Omnichannel
Budgeting

The State of Travel Search Advertising: Trends, Formats, and Paths to Success
Travel
Search
Microsoft
Google
Campaign Management

The Social Advertiser’s Holiday Guide
Social
Campaign Management
Meta

The Q3 2016 Performance Marketer’s Benchmark Report: Vital Search, Social, and Display Performance Data by Device
Search
Social
Display
Campaign Management
Omnichannel

The State of Shopping Ads: 2016 Cross-Channel Marketing Report
Mobile
Retail
Ecommerce
Microsoft
Google

The Q2 2016 Performance Marketer’s Benchmark Report: Vital Search, Social, and Display Performance Data by Device
Omnichannel
Search
Social
Display
Budgeting

Mobile Advertising Around the Globe: 2016 Annual Report
Mobile
Omnichannel
Search
Social
Display

The Q4 2015 Performance Marketer’s Benchmark Report - Vital Search, Social, and Display Performance Data by Device
Mobile
Omnichannel
Search
Social
Display

Bing Shopping Campaigns Best Practices Guide
Microsoft
Search

The Q3 2015 Performance Marketer’s Benchmark Report - Vital Search, Social, and Display Performance Data by Device
Omnichannel
Search
Social
Mobile
Ecommerce

Digital Marketing Managers Census 2016
Social
Search
Ecommerce
Mobile
Omnichannel

Google and Bing Shopping Ads Report: Current Trends and What Lies Ahead
Google
Microsoft
Search
Ecommerce
Retail

FR Digital Marketing Managers Census 2015
Omnichannel
Ecommerce
Search
Social

DE Digital Marketing Managers Census 2015
Search
Social
Ecommerce
Omnichannel

The ABCs of Programmatic
Display

Cloud Platforms: the Future of Marketing and Advertising Technology
Omnichannel
Display
Ecommerce
Search
Mobile

The Cross-Device Targeting Playbook for Display Advertisers
Omnichannel
Display
Ecommerce
Search
Social

Bidding and Optimization Strategies for the Modern Search Marketer
Budgeting
Search
Mobile
Optimization

Mobile Advertising Around the Globe: 2015 Annual Report
Search
Social
Display
Mobile

US Digital Marketing Managers Census 2015
Search
Social
Budgeting
Mobile

UK Digital Marketing Managers Census 2014
Omnichannel
Search
Social

Maximizing Your ROI During Peak Seasons with Web and Facebook Retargeting
Meta
Social
Campaign Management

The Q3 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device
Omnichannel
Display
Search
Social

The Hidden Power of Optimizing for Competitive Spend, Weather, and the Second Screen Effect
Display
Omnichannel
Search
Social
Optimization

Google Shopping Optimization Guide: 7 Tips for Maximizing ROI
Ecommerce
Search
Retail
Google

How to Introduce Customer Lifetime Value into Online Advertising Optimization
Omnichannel
Search
Social

The Multiplier Effect of Integrating Search & Social Advertising
Omnichannel
Search
Social

5 Proven Strategies for Financial Services Advertisers
No items found.

2013 Google Shopping Ads Report
No items found.

Navigating the New Paid Search Landscape
No items found.

Google Enhanced Campaign Migration Guide
No items found.

2013 Marketers Guide to Facebook Advertising
No items found.

Q3 2012 Online Advertising Report
No items found.

PPC Creative Testing Whitepaper
No items found.

Q2 2012 Online Advertising Report
No items found.

Q1 2012 Online Advertising Report
No items found.

2012 Mobile Advertising Report
No items found.

Keyword Negatives Whitepaper
No items found.

Quarterly Benchmarking Report (April - June, 2011)
No items found.

Quarterly Benchmarking Report (January – March, 2011)
No items found.

Apple iPad Measurability Brief
No items found.

Search Marketers Guide to Successful Facebook Ads
No items found.

ROI-Based Campaign Management: Optimization Beyond Bidding
No items found.
No results found.