Marin

Are you still managing your performance marketing in spreadsheets?

Take control and maximize the return on your investment with power AI that dynamically allocates spend and manages budgets across channels.
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Are you on pace to hit your budget?

Automated Budget Pacing continually monitors your campaign spending and automatically adjusts allocation to keep you on target. Never worry about over or under spending again

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"We’re now able to spot campaigns that are over or under pacing quickly and  adjust budgets more efficiently than ever."

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Matt Basham, Head of Digital Marketing Services at Reach PLC

  • Organize multiple budgets at once to support different funnel stages or lines of business
  • Allocate % of the budget to specific campaigns
  • Set an impression share goal on priority campaigns and allocate the remaining budget

Do you need to understand the impact of changes in spend?

AI-powered Forecasting understands the marginal return of each marketing dollar, including the impact on conversion, revenue, and profit. As you increase or decrease your overall budget, we'll show you the impact on efficiency and volume.


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  • Visualize performance vs. plan with easy to read pacing dashboards
  • Transparency to key performance drivers with campaign-level reporting and pacing
  • Automated alerting for campaigns not hitting their targets
Ready to connect with one of our experts about improving the return on your marketing investment?

Are you able to dynamically adjust spend across accounts and channels?

Dynamic Spend Allocation is the answer. Map any number of campaigns from multiple Google and Bing accounts to a Strategy with a shared spend goal. Ultimate flexibility regardless of your account structure or program complexity.

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"Marin's targeted approach increased conversion rates and lowered overall costs."

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Head of Digital Acquisition at WorldFirst

  • Customizable rules, including campaign budget caps and maximum daily budget changes
  • Sophisticated temporal modeling adjusts for seasonality: day of week, month and year
  • Access budget performance in your data warehouse with BI Connect

Does planning and monitoring take too much of your time?

Automated reporting visualizes your performance against plan, sending alerts if anything is off track and needs your attention. Finally, scalable budget management for programs of any size.


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Need flexible spend allocation rules?

Marin offers flexible allocation rules: you can specify a fixed dollar amount, a percentage allocation by campaign or embed an impression share target with an overall spend goal.

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Improve results and save time with a better approach to marketing budget allocation.

With Ascend...

  • Predictive analytics identify the optimal level of spend
  • Dynamically allocate budgets across channels and accounts intraday
  • Monitor performance vs. plan on pacing dashboards for real-time visibility
  • Customize budget workflows to meet the needs of your business

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Without Ascend...

  • Infrequent manual adjustments
  • Inefficient allocation, not based on performance
  • Budgeting process siloed by channel
  • Conflicts between budget goals and bidding targets

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case study
Reach PLC

Background

Reach PLC is a British newspaper, magazine, and digital publisher that produces and distributes content to audiences across the UK and Ireland. They are one of Britain’s largest newspaper groups, publishing 240 regional papers and eight national newspapers, in addition to running multi-platform digital sites for desktop, mobile, and mobile apps. Listed on the London Stock Exchange, it is a constituent of the FTSE SmallCap Index.

Reach PLC offers digital marketing services to SMB advertisers across the UK. They oversee a vast volume of campaigns that often have a short lifespan. On average, the Reach campaign management teams might have 100+ campaigns live at any given time, across multiple ad accounts and publishers.

Challenge

With such a large number of campaigns running at once, with varying budgets, objectives, and start and end dates, the Reach team needed a solution to support the spend pacing of their campaigns and improve their ability to manage campaigns at scale. Managing so many campaigns manually was both challenging and time intensive.

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Connect
Take control of performance marketing data with a new level of intelligence and transparency across your whole ecosystem.
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MarinOne Tour
Analyze, automate, and optimize all your search, social and e-commerce campaigns in one centralized interface. MarinOne improves the performance of the free tools from the publisher and saves you oodles of time.
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