Stop managing your marketing campaigns in spreadsheets.

Maximize your return on your investment with AI that dynamically allocates spend and manages budgets across channels.

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Are you on pace to hit your budget?

Marin's Budget Optimizer monitors spend and automatically adjusts budget allocation across campaigns to keep you on target. Never worry about over or under-spending again.

"We’re now able to spot campaigns that are over or under pacing quickly and  adjust budgets more efficiently than ever."

Matt Basham
Head of Digital Marketing Services at Reach PLC

  • Organize multiple budgets at once to support different funnel stages or lines of business
  • Auto-pause campaigns that hit their spend target
  • Set an impression share goal on priority campaigns and allocate the remaining budget

Do you need to understand the impact of changes in spend?

AI-powered Forecasting understands the marginal return of each marketing dollar. Predict the impact of spend changes on conversions, revenue, and profit. As you increase or decrease your overall budget, we'll show you the impact on efficiency and volume.

“Marin intelligently optimized our budgets and bids, causing lead volume to double over the last six months. And since it’s all automated, Marin has eliminated hours of manual work so my team can focus on driving strategic value for the company.”

Luke Antel, COO at Alumni Ventures

  • Visualize performance vs. plan with easy to read pacing dashboards
  • Transparency to key performance drivers with campaign-level reporting and pacing
  • Automated alerting for campaigns not hitting their targets
Ready to learn more? Request a demo today!
Ready to connect with one of our experts about improving the return on your marketing investment?

Do you struggle to manage spend across accounts and channels?

Dynamic Spend Allocation is the answer. Map any number of campaigns from various publisher accounts to a Strategy with a shared spend goal. Then track how that Strategy is pacing toward your spend targets throughout the month or quarter.

"Marin's targeted approach increased conversion rates and lowered overall costs."

Head of Digital Acquisition at WorldFirst

  • Customizable rules, including campaign budget caps and maximum daily budget changes
  • Sophisticated temporal modeling adjusts for seasonality: day of week, month and year
  • Access budget performance in your data warehouse with BI Connect

Do you want to hit your spend goals every time?

Marin takes a time consuming and stressful process and makes it easy. Check out our recent results for an agency managing dozens of budgets. Automated reporting visualizes your performance against plan, sending alerts if anything is off track and needs your attention.

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Need flexible spend allocation rules?

Marin offers flexible allocation rules: you can specify a fixed dollar amount, a percentage allocation by campaign or embed an impression share target with an overall spend goal.

Improve results and save time with a better approach to marketing budget allocation.

With Ascend...

  • Predictive analytics identify the optimal level of spend
  • Dynamically allocate budgets across channels and accounts intraday
  • Monitor performance vs. plan on pacing dashboards for real-time visibility
  • Customize budget workflows to meet the needs of your business

Without Ascend...

  • Infrequent manual adjustments
  • Inefficient allocation, not based on performance
  • Budgeting process siloed by channel
  • Conflicts between budget goals and bidding targets

Marin offers more across management, optimization, and automation

Search Publisher
Social Publishers
Via third-party
Retail Media Publishers
Other Publishers
Performance Max Support
Account configuration
Link unlimited accounts to your ID
Integrates with your data warehouses
and more...
Unified data model for easy analysis
Budget pacing report
Across strategies
Automated conversion data integration
Works with third-party bidding
No-code and script-based Automation
All Publishers
Alerts and promotion of high-performing organic posts
Cross-channel full stack professional support team
Dynamic campaign creation

Don't forget our revenue and first-party integrations! 
See our complete list here

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Marin Software
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