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Join Marin Software and guest-speaker Nikhil Lai from Forrester for a 60 minute webinar that will provide 5 actionable tips to tackle the most common challenges facing digital marketers today.  This session will leverage Forrester’s latest research to explore the evolution of performance marketing to precision marketing, driven by advancements in AI and automation.  We will discuss key challenges such as data deprecation and the need for unified customer views, and demonstrate how AI-powered solutions can address these issues.  Attendees will gain practical insights into optimizing their marketing strategies, ensuring relevance, and maximizing ROI in a rapidly changing landscape.

Nikhil Lai
Senior Analyst, Performance Marketing

Nikhil’s research focuses on the evolution of performance marketing, including retail media, search (search engine marketing and SEO), social, TV, audio, out of home, and creative. He helps clients with guidance sessions, webinars, and workshops on the current and future states of performance marketing, SEO best practices, and how to master particular channels.  Nikhil earned a BA in the College of Social Studies and Hispanic Literature from Wesleyan University and an MSc in history, law, and government from The London School of Economics.

Wesley MacLaggan
Chief Marketing Officer
Marin Software

Wesley  has been working with Marin Software since 2008. He is currently CMO at Marin Software. Previously he led the Product team where he was responsible for driving Marin’s roadmap and working closely with engineering to deliver innovative advertising solutions to the market. He has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on their platform to help retailers maximize the return on their promotional spending. Mr. MacLaggan began his career providing strategic guidance to companies in a range of industries with Mercer Management Consulting. He holds an Economics degree from Dartmouth College.

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