PPC optimization platform for Local / SMB Agencies

Intro

Agencies that manage clients with many locations often struggle to manage budgets at scale. It’s crucial to spend exactly what the client expects across dozens, or even hundreds of locations – often working across just as many publisher accounts. Marin has solved this process by automatically monitoring campaign spending and making AI-powered, real-time budget adjustments to hit the target spend. The result is less work, better results, and no missed opportunities.

Learn how to improve results with a seamless customer experience across all of today’s most popular marketing channels. From store and website visits to social media and paid search, a unified approach gives your customers a consistent experience and offers better insight into campaign performance.

When agencies evaluate tools to boost client performance, it’s easy to focus on the flashy metrics—higher ROAS, more conversions, lower CPAs.  But another benefit is just as powerful, though harder to quantify: time savings.

During my several years as an agency account manager, the one resource I never had enough of was time.  Whether juggling multiple clients, managing dozens of campaigns, or scrambling to hit spend targets before month-end, there’s always more to do than hours in the day.  That’s exactly why we’ve focused on having Marin automate the tedious, time-consuming tasks that eat into your day—while still driving better performance across platforms.

Let’s dive into how Marin helps agencies save time, scale faster, and still crush client goals.

1. Smarter Budget Management & Dynamic Allocation—On Autopilot

For most agencies, budget management is the bane of existence.  Staying within budget, hitting pacing targets, and reallocating spend to top-performing campaigns is critical—but the manual work involved?  Exhausting.

Marin automates this entire process.  Our intelligent budget pacing tools let you group campaigns into “Strategies” based on business goals (think: product categories, regions, or funnel stages) and assign spend targets.  Marin then dynamically reallocates budget throughout the month to maximize performance—without you lifting a finger.

Fusion92 saw this firsthand when they automated budget management for 1,500 dental practices.  The result?  15 hours of manual work saved every week, 96% of campaigns hitting spend targets, and a 10% lift in conversions.

And here’s the kicker: Marin doesn’t just keep you on budget—it optimizes for performance. Our algorithms analyze historical data and real-time trends to shift budget where it’ll have the most impact, whether across Google, Meta, Amazon, or all three at once.  No more spreadsheets.  No more manual pacing. Just better results.

2. Marin Scripts: Custom Automation for Every Client

Every agency has its own “secret sauce”—unique workflows, optimization strategies, and client-specific needs.  Marin Scripts lets you bake that secret sauce into powerful automations.

Rainmaker Ad Ventures used Marin Scripts to automate 26 hours of weekly campaign optimization work. Their team set up scripts to:

• Label campaigns based on maturity and data volume
• Adjust bids and budgets dynamically based on ROAS
• Pause underperforming campaigns and scale top performers—automatically

Their small team could manage more campaigns without adding headcount while improving ROAS.  It’s like having a junior analyst on staff who works 24/7—without the payroll cost.

3. Scale Smarter, Not Harder

One of Marin’s biggest wins for agencies? Scale.

With Marin, you can manage hundreds—or thousands—of campaigns across clients and platforms from a single interface.  Bulk edit bids, pause ads, adjust budgets, and launch new campaigns across Google, Meta, Amazon, and more—all at once.

Our grid view lets account managers filter by client, publisher, or strategy, so they only see what’s relevant.  And Marin’s bulk uploader means launching a new cross-channel campaign doesn’t require hours in Ads Editor—it’s a few clicks and you’re live.

This level of scale was a game-changer for one of our agency clients managing campaigns for a senior living company.  Marin’s automated pacing ensured 94% of campaigns hit their budget targets, leading to a 20% revenue lift in just one month—and saving hours of manual work along the way.

The Bottom Line: More Time Back, Better Results Forward

Marin doesn’t just help agencies drive better performance—it gives them back their most precious resource: time.  Time that can be spent strategizing, launching new campaigns, or, heck, maybe even leaving the office on time for once.  The baseline revenue gain of 15% that our new clients experience pays for the platform itself—but the time savings layered on top of revenue?  Priceless.

Ready to see how Marin can help your agency scale smarter, save hours of manual work, and still crush client goals?  Request a demo today and let’s make time-saving your next big win. 🚀