Marketing Data Pipelines: Turning Data Into Insights
Wrangling and making sense of all your marketing data is hard. For longer than a decade, we’ve been helping companies solve some pretty complex marketing data challenges – and we’ve compiled some of the knowledge we’ve gained over the years into a handy guide. The tl;dr? It’s complicated, but with the right tools, namely a marketing data pipeline (MDP), it doesn’t have to be hard! In this guide we break it all down to help you make sense of it, including breaking down:
- What an MDP is
- The stages of MDP maturity
- Some of the key challenges with building an MDP
- How to tell if you need an MDP
- How to get started
- And so much more!
Check out the report to learn all about corralling your marketing data today!