Read the White Paper
Read the White Paper

PPC for B2B: a Performance Marketing Survey Report for 2023

To help you stay on the leading edge of performance marketing, we surveyed over 300 B2B marketers to uncover actionable insights that will help you improve the performance of your PPC investment. Through a Marin and LinkedIn partnership, we sought out to understand what B2B marketers face right now and how they are dealing with a complicated market. Read the full report to get a better understanding of how B2B marketers are changing their approach this year.

What You'll Learn from the Report: 

  • How budgets have changed through the years 2020 to 2023 and how budgeting complexities affect the work of advertisers this year.
  • What challenges are most prevalent this year and how other marketers like you are adapting.
  • The critical role audience targeting plays in your success, especially during a recession, and some interesting trends relating to targeting techniques.
  • The types of content and campaign management techniques are currently helping advertisers move buyers through the sales funnel.
  • What paid social or PPC channels are providing the best ROAS or conversions for B2B right now.

Read the Report Now