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Industry:
Healthcare
Location:
  • 78% increase in conversion volume
  • 33% increase in conversion rate
  • Nearly a 40% reduction in cost per conversion
  • 95% of budgets hitting their monthly targets

Our client provides dental practices with the business guidance, resources, and support necessary to advance their practices. Effective online advertising to generate leads and book more appointments is a critical component of their services. In an industry where customer acquisition is pivotal, the team sought innovative ways to optimize their advertising efforts.

"Marin Ascend automatically allocates budgets to the campaigns that will deliver the best results. It has truly streamlined our advertising efforts and set us up for success as we expand into new channels."

Director General, Marketing

Dentists offer an array of services, from cleanings to fillings to cosmetic surgery and more. Since each service requires its own unique ads and targeting, the team has to manage multiple campaigns across numerous practices. They needed help allocating their monthly budgets across campaigns and achieving the best possible overall cost per lead for each office. It was too complex to manage manually, so they sought an automated, AI-powered solution.

Marin Ascend emerged as the ideal solution. The platform was configured so that each dental office had a total monthly budget. Marin then dynamically allocated that budget across campaigns, favoring those with the best performance and highest potential for continued success.

Marin also updated Google Smart Bidding targets (CPA/ROAS) to ensure alignment between daily spending and efficiency goals. The platform uses proprietary and publisher forecasting models to determine the optimal daily budget and target for each campaign—this strategic setup maximized efficiency across their entire paid search program.

The team was thrilled to see remarkable results quite quickly. Within two weeks, across 18 offices, their campaigns saw:

  • A 78% increase in conversion volume
  • A 33% increase in conversion rate
  • Nearly a 40% reduction in cost per conversion
  • 95% of budgets hit their monthly goal

Their paid search campaigns have become so efficient that they are working on expanding their advertising efforts into additional channels, including Meta, Pinterest, and TikTok. All they have to do is create the campaigns, and then they can rest easy knowing that Marin will handle budgeting and optimization for them.