MARIN SOFTWARE PRIVACY CENTRAL
Effective Date: April 15, 2013
Welcome to Marin Software Privacy Central where you will find information about our privacy and data protection practices. The protection of the data of our users, customers, and the visitors of our customers’ website is important to us. It is a critical part of our operations, our products, and our services. By putting together this “Privacy Central” sub-site, we wish to provide you with information necessary for you to understand our practices, and the tools necessary for you to communicate your choices regarding the collection and handling of certain categories of information that we may collect about you.
- Who we are and what we do
- If you are visiting a Marin Software Customer Website
- If you are visiting the Marin Software Website
- What tools does Marin Software use to analyze website traffic patterns
- What are cookies?
- Session cookies and persistent cookies
- First party cookies and third party cookies
- Cookies are browser specific
- What are tags?
- To lean more about cookies
- How to control and manage cookies
- Marin Tracker and Perfect Audience Opt-Out
- Other questions
Who we are and what we do
Marin Software Incorporated (“Marin Software”) operates a website at www.marinsoftware.com, where it describes its products and services, and its operations. In addition, from the www.marinsoftware.com website, through a special access reserved to registered individuals, Marin Software provides a web-based online advertising management platform that contains analytics applications (“Tool”). The Tool helps companies (“Customers”) analyze the traffic patterns on their website, so that they can optimize their spending on advertisements and improve their sales resulting from online searches and online browsing.
The Tool is used to analyze how individuals (“Visitors” or “you”) arrive on a webpage offered by that Customer, what they do after they landed on that page, or how they engage with the advertising campaigns being displayed on their computer, smartphone, tablet or other device (“Device”) when they use the Customer’s website, or click on advertisements for Customer products or services that have been placed on third parties’ websites.
If you are visiting a Marin Software Customer Website
In addition, we also collect a small amount of information about your visit to that Customer’s website, without attempting to identify you, for the purpose of analyzing which online advertising placed by our Customer produced business value for our Customer, and how you reached specific pages of our Customer’s site.
To complete our analysis of each user’s visit to our Customer’s website, we use information collected from cookies and tags, as explained in the Marin Software Cookie Disclosure for Subscription Services.
If you are visiting the Marin Software Website
When you are visiting the Marin Software website, at www.marinsoftware.com, or when you communicate with us, or receive our newsletters and other mailings, we also collect certain information about you. We do so in order to analyze what features of our website or communications interest you the most, and in order to better and more efficiently market our suite of products and services to you and other visitors of our website.
Marin Software uses its own technology and other methods to analyze the use of its own website(s) by its own visitors. To this end, Marin Software relies on information collected from cookies and tags. Our practices regarding cookies on the Marin Software website are explained in the Marin Software Cookie Disclosure for Website and Communications.
What tools does Marin Software use to analyze website traffic patterns?
The compilation of millions of data collected through the cookies and tags from all the users of a website (ours or that of a client) allows us, through the use of the proprietary Marin Software Tool, to determine patterns followed by users. For example, the use of our Tool would show that most users of website X land on the page of that website X that displays a certain product, or certain content after the Visitor has initiated a search from a certain search engine, where the search terms used included certain words.
We explain below in detail what are cookies and tags, and how you can decide to allow us to run this analysis, or to block our use of our technology.
What are cookies?
A cookie is a small data file that is sent to the browser that a Visitor is using at the time of the Visitor’s visit to a website. Cookies are used to serve as an identifier, to navigate through a website, and to enable certain features of the website.
Cookies can last only for the duration of a session (session cookies) or for several days, months, or years (persistent cookies). They can be sent by a website (first party cookie) or by or on behalf of another entity (third party cookies).
The following sections explain the different categories of cookies
Session cookies and persistent cookies
There are session cookies and persistent cookies.
- A session cookie is deleted from a Visitor’s browser when the Visitor disconnects from or leaves a website or closes down his browser.
- A persistent cookie is not deleted. It remains associated with the browser, so that that browser may use it on subsequent visits to the website.
First party cookies and third party cookies
There are first party cookies and third party cookies
- A first party cookie is generated by the owner or operator of a website for its own use.
- A third party cookie is generated by an entity other than the owner or operator of a website, for the benefit of the owner or operator of a website. A third party cookie may be generated while a Visitor visits a website, or clicks on an advertisement that is managed by the third party for the benefit of a website owner.
Cookies are browser specific
Cookies are browser specific. This means that a cookie is attached to, and stored in, a specific browser. For example, if you use either Firefox or Explorer to visit the same website, you may have some cookies stored in your Firefox files and other cookies stored in your Explorer file. Each of these cookies may have a different identification number. Even though these cookies may have been initiated by the same website, or the same entity, they are independent from each other. Any action you take – such as deleting one cookie in a particular browser – will not affect the similar cookie that might be attached to or stored with another browser. That similar cookie will remain in effect unless and until you delete that cookie in that other browser file.
What are tags?
Tags or “clear GIF’s” or “web beacons” are transparent electronic images that are placed into the code of a website, an advertisement, an email, or a newsletter. Marin Software provides the coding for the Marin tags to its Customer, and each Customer installs the tags in the code of those pages of its website, advertisement, or email, for which it wishes to keep statistics.
Tags allow counting the number of individual visitors who visit or interact with a particular page of a website. They are used in combination with cookies to collect data. If you have prevented Marin Software from placing a cookie on your browser, or if you have deleted the Marin cookie, the Marin tag located on a Customer website cannot transmit information about your visit to that Customer website.
To learn more about cookies
If you want to learn more about cookies, or how to modify your browser settings to block or filter cookies, you can visit:
- All About Cookies: http://www.allaboutcookies.org/
- Cookie Central: http://www.cookiecentral.com/faq/
- Network Advertising: http://networkadvertising.org/.
To learn how to block or remove cookies, see the section How to control and manage cookies below
How to control and manage cookies
Using your browser settings -- You can instruct your browser to stop accepting cookies or to prompt you before accepting all cookies, or only third party cookies, from any website that you visit. This is done by editing the options in your browser.
The instructions for performing these functions are usually found in the “options” or “preferences” or “settings” menu of your browser. You may also check the “help” option of your browser. We provide below links to the instructions provided by some of the most popular browsers:
- Internet Explorer: http://support.microsoft.com/kb/196955
- Firefox: http://support.mozilla.org/en-US/kb/Cookies
- Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
- Opera: http://www.opera.com/browser/tutorials/security/privacy/
- Safari: http://support.apple.com/kb/ph5042
- Safari iOS: http://support.apple.com/kb/ht1677
- Android: http://support.google.com/android/bin/answer.py?hl=en&answer=1722193
- Blackberry: http://docs.blackberry.com/en/smartphone_users/deliverables/32004/Turn_off_cookies_in_the_browser_60_1072866_11.jsp
- Windows Phone: http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx
The methods described above can be used to block all cookies or certain categories of cookies, such as third parties cookies. They would not be applicable to block or deactivate one specific cookie, or all cookies originated by a specific entity. To do so, other methods must be used.
Using a special opt-out cookie -- To deactivate and block future cookies from a specific company, a special cookie must be used. Some companies may provide the information on how to block their cookies on their website. Alternatively, some sites provide a compilation of information about opt-out cookies for most of the major service providers: See for example:
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Network Advertising Initiative: http://www.networkadvertising.org/choices/
- World Privacy Forum: http://www.worldprivacyforum.org/cookieoptout.html
- Since cookies are browser specific, changing the settings on one browser will not change the setting in another browser, or on another Device.
- If you block all cookies, you may not be able to access some of the content offered on the websites that you visit and that had relied on that cookie as a way to identify your browser as a permitted user of certain content.
Please remember that:
Marin Tracker and Perfect Audience Opt-Out
For further information about the Marin Software cookies and tags used in connection with the Marin Software platform, please contact us:
By email at: email@example.com
By postal mail: Marin Software Incorporated, 123 Mission Street, 25th Floor, San Francisco, CA 94105, Attn: General Counsel.