Feed optimization is a critical aspect of running a profitable search marketing program. A single product title edit or image change can impact performance just as much as changing your bids. As an advertiser, you can make substantial gains by taking a holistic approach and unifying product feeds across Google, Facebook, Amazon, and others.
Watch our webinar, Product Feeds Unleashed: Automating Your Ad Campaigns, today to learn more!
Brian is the Cofounder and Chief Architect of Feedonomics where he oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian has previously created several artificial intelligence websites and mobile apps that reached tens of millions of users per month. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.
Andrew is a Senior Product Marketing Manager at Marin Software where he is tasked with building innovative digital advertising functionality that helps brands grow online. His voice at the company is largely that of the customer – helping ensure that Marin delivers what the market wants. Prior to his time at Marin, Andrew worked at independent agencies in New York and Austin, focused on eCommerce and lead generation. Andrew received a Bachelor’s degree in Communications from the University of Tennessee and enjoys traveling, listening to music, and spending time with family and friends.
Emma Welcher, Senior Media Manager at Hero Digital, has 6+ years of experience driving paid media strategy and performance for clients across a variety of industries and channels. From strategic planning to optimizations, Emma helps drive continued growth for lead generation and e-commerce clients. She is excited by how fast everything can change in digital marketing and the opportunity to leverage platform updates to stay ahead of the competition.