SMX Next Session: When Smart Bidding isn't the right choice
Consumer behavior has massively changed as a result of COVID-19, and we can expect it to continuously evolve over the coming weeks and months.
As a Search Marketer, more than ever, you need flexibility, control, reactivity and transparency across all aspects of your digital programs. All things that Smart Bidding lacks.
Find out why Smart Bidding isn’t necessarily the right choice for you and how to greatly improve the performance of your search marketing campaigns. Learn how to:
- Exclude irrelevant data not to skew your bidding strategy
- Apply custom modifiers
- Leverage data across publishers
Wesley has been working with Marin Software since 2008. He is currently CMO at Marin Software. Previously he led the Product team where he was responsible for driving Marin’s roadmap and working closely with engineering to deliver innovative advertising solutions to the market. He has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on their platform to help retailers maximize the return on their promotional spending. Mr. MacLaggan began his career providing strategic guidance to companies in a range of industries with Mercer Management Consulting. He holds an Economics degree from Dartmouth College.
Marie Boivent has been working with Marin Software since 2010. She's held roles within client services, customer success and sales. She is currently Senior Vice President of Revenue. Prior to Marin, Marie led a team of search managers at NMPI Cape Town (formerly Clicks2Customers) and managed the growth of paid Search, Social and SEO programmes at DBD Media in London. Marie has nearly 15 years of experience in performance media, and digital marketing. She holds a degree in English and German Literature from UCO in Angers, France.