SMX Next Session : When Smart Bidding isn't the right choice
Consumer behavior has massively changed as a result of COVID-19, and we can expect it to continuously evolve over the coming weeks and months.
As a Search Marketer, more than ever, you need flexibility, control, reactivity and transparency across all aspects of your digital programs. All things that Smart Bidding lacks.
Find out why Smart Bidding isn’t necessarily the right choice for you and how to greatly improve the performance of your search marketing campaigns. Learn how to:
- Exclude irrelevant data not to skew your bidding strategy
- Apply custom modifiers
- Leverage data across publishers