Social
Advertising

Marin Software helps online marketers engage with their audiences and connect on an almost personal level.

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EXTENDED COVERAGE FOR ONLINE MARKETERS

By now roughly half of the internet users around the globe are active users of social media. Facebook alone now accounts for nearly 20% of time spent online, and that number is growing rapidly. To address this opportunity, advertisers must understand how to engage with their audiences and connect on an almost personal level.

 

Target audiences based on interests and demographics

Social media platforms provide marketers with a unique opportunity to target prospects using a combination of user interests (e.g. “Likes”) in addition to demographics. Marin enables marketers to effectively micro-target audiences with the ability to create hundreds of finely targeted ads with just a few clicks and deliver far more impactful creative based on a deeper understanding of the audience.

Target Audiences

 

 

Cross-Publisher Management and Visibility

Optimize to engagement goals

Optimize performance of ads according to user interactions on Facebook by tracking “Likes”, event RSVPs, and app installations. Marin calculates appropriate bids for each ad given its cost-per-action targets and then adjusts bids daily to maximize Facebook conversions.

 

Understand how social influences downstream searches and revenues

Marin enables marketers to measure and attribute conversions across all digital marketing channels, thereby optimizing spend based on a more complete understanding of consumer behavior. Marin takes into account multiple conversion events—including social media conversions such as “Likes” and app installations—to make smarter bidding decisions and provide deeper insights into social influence on other downstream activities.

Social Influences Downstream Revenue