Marin

Marin Social

Generate new demand, drive conversions, and re-engage existing customers

Marin Social powers social media marketing with campaign management, reporting, and optimization tools that put you in control. The intuitive designs helps you make sense of the social media landscape as you scale your programs, make better decisions, and acquire high-value customers. Open and independent, Marin Social lets you easily use cross-channel audience data to drive higher ROI.

Improve performance with agile social media marketing

Automate budget optimization across audiences

Adjust budgets within ad sets based on top-performing audiences automatically. You simply pair your cost-per-click bid rules with a budget optimizer, achieving maximum conversions while keeping costs within or below targets.

Use paid social media to increase the impact of organic posts and tweets

The Marin Message Booster syncs, tags, and promotes organic tweets and Facebook posts based on rules you set. Fully customizable, this feature automatically improves coordination between social advertisers and community managers.

 

Zero in on the highest-value audiences to increase conversions

Paid social advertising provides a powerful avenue to true hyper-targeting of audiences. Marin helps you easily deliver the right message to the right customer at each stage of the buying process. Audience management tools let you configure complex inclusion and exclusion segments to target with precision.

Improve performance with agile social media marketing

  • Proactive Budgeting

    Automate budget optimization across audiences

    Adjust budgets within ad sets based on top-performing audiences automatically. You simply pair your cost-per-click bid rules with a budget optimizer, achieving maximum conversions while keeping costs within or below targets.

  • Amplify Organic

    Use paid social media to increase the impact of organic posts and tweets

    The Marin Message Booster syncs, tags, and promotes organic tweets and Facebook posts based on rules you set. Fully customizable, this feature automatically improves coordination between social advertisers and community managers.

     

  • Microtarget Audiences

    Zero in on the highest-value audiences to increase conversions

    Pais social advertising provides a powerful avenue to true hyper-targeting of audiences. Marin helps you easily deliver the right message to the right customer at each stage of the buying process. Audience management tools let you configure complex inclusion and exclusion segments to target with precision.

Save time with tools that simplify campaign management

  • Unite Social

    Consolidate Instagram, Facebook, and Twitter Campaigns

    With Marin, you get a Twitter, Facebook, and Instagram ad platform through a single user interface. Manage, measure, and optimize social programs together. Streamlined, social-focused workflows shave time from campaign management and make it easier to scale programs across multiple networks.

  • Edit Faster

    Launch and edit campaigns in seconds
    Use the Marin Mass Editor to streamline campaign creation. Intuitive workflows for new and existing customer initiatives let you manage a limitless number of creative, copy, and targeting iterations in bulk. Time savings free resources to focus more on continually improving results.

  • Microsegment Easily

    Microsegment broad audiences to target more effectively
    Turn to the Marin Autosplit tool to automatically create microsegments of broad audience targets based on criteria you select, such as gender, age range, or location. These small segments receive individual ad sets. With logical taxonomy of granular audience segments, you reduce time spent on creative testing and campaign optimization.

Gain insights that drive better results across social

Understand the impact of campaigns across Google and Facebook

You know Google campaigns impact Facebook performance and vice versa. But do you know how or how much? Marin delivers Cross Channel Query reports that identify performance trends. These help you react to lift opportunities that can increase top-line revenue.

Solve business problems faster with a single source of truth

Execute complex top and bottom funnel initiatives with a single view of performance using Media Plans. Drill into performance metrics by attribute, such as creative, audience, and placement. Create shareable Live Reports that automatically update with the latest data.

Answer questions faster by reducing offline analysis

Facebook tools often require offline analysis. The Marin platform lets you report and segment performance by any attribute from within the user interface. You gain a deep view with SKU-level reporting on dynamic product ads.

Gain insights that drive better results across social

  • Cross-Channel Visibility

    Understand the impact of campaigns across Google and Facebook

    You know Google campaigns impact Facebook performance and vice versa. But do you know how or how much? Marin delivers Cross Channel Query reports that identify performance trends. These help you react to lift opportunities that can increase top-line revenue.

  • Resolve Issues

    Solve business problems faster with a single source of truth

    Execute complex top and bottom funnel initiatives with a single view of performance using Media Plans. Drill into performance metrics by attribute, such as creative, audience, and placement. Create shareable Live Reports that automatically update with the latest data.

  • Know more

    Answer questions faster by reducing offline analysis

    Facebook tools often require offline analysis. The Marin platform lets you report and segment performance by any attribute from within the user interface. You gain deep view with SKU-level reporting on dynamic product ads.

Oxybul Boosts Conversion Rate 400% During Competitive Holiday Season

Your ally in social

You’re fighting for customers on a rapidly shifting social battlefield. You need an ally. The Marin team eats, sleeps, and breathes digital marketing. Experience the support our performance-based culture delivers when you tap into our unbiased, cross-channel perspective.