Unleash the potential of your CRM data – now with HubSpot

Do you use HubSpot to manage your customer lifecycle? Well, we have some great news for you! We’ve added them to our roster of CRMs we integrate with so you can supercharge Marin by activating the integration to:

• View downstream and offline conversions events and customer lifetime value alongside publisher cost metrics and online conversions.
• Bid on actual customer value rather than assumptions based on averages to ensure that advertising budgets are invested where they generate the most significant impact, ultimately maximizing return on investment.
• Eliminate errors, save time, and streamline workflows by automating data aggregation and normalization.

To get started integrating your CRM data, contact your Marin representative today.

Linking accounts has never been easier!

We upgraded our Linking Wizard experience to create a more intuitive and user-friendly experience. While it has a new look and feel, it’s still found under the Publisher tab.

We upgraded our Linking Wizard experience to create a more intuitive and user-friendly experience. While it has a new look and feel, it’s still found under the Publisher tab.

Speaking of linking, we have two new publishers in the Linking Wizard: Taboola and Pinterest

We added Taboola, the world's leading content discovery and native advertising platform, and Pinterest, the platform of immersive content that inspires action, to our Publisher Gateway. If you’ve already linked these publishers, there’s nothing for you to do! But if you haven’t they’re now available in our new Linking Wizard interface.

Dynamically sort based on your Client Tags

You all know and love client tags, which are a Marin tool that’s similar to Dimensions and can be used to segment your accounts in a variety of useful and interesting ways. 

Now you can use this functionality to roll up and group any client accounts in your profile based on the tags you’ve created. It’s like having in-app pivot table functionality. For example, if you want to group Marin client accounts by Reporting Groups, Regions, or Account Manager, consider applying a related Client Tag. Then choose Segment in your Client tab viewbuilder to roll up your Client data by a Client Tag like Region. 

You can get more info in the Help Center, under Client Tags.

Use your Google Labels for custom reporting in Marin

Gone are the days of transferring your Google Label data into Marin. Now you can view your Google Labels in Marin and use them to inform Dimensions in Marin – enabling you to leverage actions in Google to customize your in-app reporting. Learn more about leveraging this Google functionality in Marin at the Help Center, under Google Labels.

See what searchers see with improved Search Ad Preview

Have you ever wanted to know what people see when they view your Search ad? You may have noticed that now you can with our improved in-app preview. Gone are the days when you have to link out for a full preview experience because it’s now natively available in the app – and the good news is there’s nothing for you to do and it’s already live!