Leading edge technology combining advanced optimization,
intuitive design and massive scale
Marin Search empowers marketers to manage daily workflows efficiently, identify new revenue opportunities, and improve financial performance across leading publishers like Google, Bing, Yahoo, and Baidu. As a purpose-built open platform, Marin Search enables you to assemble audience, revenue, and contextual data from any source, providing you with immediate performance insights across all your publishers and devices.
Our intuitive platform automates and scales your cross-publisher campaigns, all from one place
Quickly manage and scale multiple publishers
With Marin’s Smart Sync, easily clone and sync campaigns from Google to other publishers - and quickly and effortlessly grow your campaigns across Google, Bing, Yahoo, and Baidu. You get the benefit of extending your audience reach by advertising across various publishers, without the burden of creating and managing individual campaigns for each one.
Easily engage audiences by device, location, and time of day
Marin Search offers a streamlined workflow that lets you quickly view and sync your call and sitelink ad extensions, set mobile bid adjustments, adjust day parting strategies, and generate mobile-optimized ad creative. . With Marin, you can successfully target, engage, and acquire customers wherever and whenever, regardless of device type.
Efficiently manage shopping ads across publishers
Shopping ads deliver a richer and more engaging search experience through relevant ads that include product details, images, and pricing. Marin lets you create and manage your product ads across Google and Bing, along with the rest of your paid search campaigns.
Create customized URLs at scale
Marin's URL Builder automatically adds custom parameters into URLs from any source. With full support for Google Upgraded URLs, create and manage your tracking template with ease.
Lift campaign performance on your terms using Marin’s flexible, predictive bid, budget, and creative optimization capabilities, powered by an intelligent, fully transparent algorithm
Maximize every dollar invested with budget planning and predictive intelligence
Marin’s Budget Optimizer provides you with the ability to track your monthly budget and optimize it towards desired performance KPIs. Budget Optimizer’s fully transparent algorithm factors in historical day of week, month, and year spend trends. Its interactive What-if analysis tool shows predicted clicks, conversions, and revenue results at different spend targets, and lets you apply recommendations with a single click.
Optimize for the long tail with progressive look-back modeling
Powered by Bayesian Estimation, Marin's patented approach to bidding employs artificial intelligence to automatically calculate optimal bids for low-volume keywords. By sharing data across match types and related keywords, new and long-tail keywords drive immediate revenue outcomes across devices, without an expensive learning or "burn-in" period.
Secure your visibility with intraday position-based bidding
Marin Search uses patent-pending, machine learning technology to automatically adjust keyword bids in near real-time, as fluctuations are detected, to help preserve your target keyword positions. Hourly calculations factor in historical performance and auction conditions - providing you with additional control over revenue outcomes and ad visibility.
Leverage contextual data to build better bidding rules
Dynamic Actions from Marin allows you to harness the power of 1st and 3rd party data feeds to improve relevancy and accuracy of bidding decisions. By layering rules on top of Marin’s intelligent bidding algorithm, you can capitalize on meaningful trends, such as weather or stock price changes, and build flexible rules that adjust bids accordingly.
“Using Marin to manage our new complex campaign structure in Bing quickly provided us with 10.5% more conversions at 10.4% lower cost. With all data from various publishers coming together in one platform, we are able to create powerful reports and find valuable opportunities while adhering to our budget.”
– Mike Smith / Interactive Marketing Manager / Extra Space Storage
Bidding and Optimization Strategies
for the Modern Search Marketer
Make better decisions faster to improve overall campaign performance
Maintain visibility into performance
With Marin Search, drag and drop widgets to deliver instant, important insights into your paid search performance. A consolidated, cross-channel dashboard allows you to see and compare search performance against social and display, saving you time and streamlining your workflow.
Manage by exception
With Marin’s advanced filtering and alerting functionality, quickly isolate and take action on underperforming keywords and creative. Stay up to date on the health of your accounts - schedule reports you can export as PDF; or, download data into Web Query reports to easily transform performance data into insightful Excel dashboards.
Understand the impact of paid search across the purchase funnel
In today’s cross-channel world, it’s essential for marketers to understand how other channels impact search. Marin provides keyword click-path analysis and cross-channel reporting, allowing you to understand consumer engagement and how various channels combine to drive paid search conversions.
Reach Valuable Audiences
Connect with your audiences with the right message, when it matters most
Simplify cross-channel audience retargeting
The Marin Smart Tag™ lets you define an audience list once; then, it selectively co-fires tracking pixels to synchronously create common audience lists for retargeting in Google RLSA, among other channels. With Marin, you’ll always know you’re delivering relevant ad experiences to each of your defined audience segments.
Track, report, and manage by custom segments
With Marin Search, you can “tag" any campaign element with Dimensions to analyze performance. Define Dimensions for any criteria you want, whether it’s business goals, region, product category, or any other custom business segment - and gain important insights into what matters to your business.
Run Your Channels Independently or in Concert
Marin Software is the only digital marketing platform that allows for cross-channel retargeting to reach the same people across Search, Social, and Display. Using Marin’s unique cross-channel targeting and attribution features, you can engage with audiences on one channel based on their activities on other channels and assign proper credit - resulting in better budgeting and bidding decisions.