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Marin Software partnered with LinkedIn and surveyed over 300 B2B marketers to uncover actionable insights that will help you improve the performance of your PPC investment.
Complete our short form for your copy of the report and get a better understanding of how B2B marketers are changing their approach this year, along with best practices you can implement for your campaigns today!
The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Marin Software has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester WaveTM: B2B Advertising Solutions.
The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria.
According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.”
The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels.
Fill out the form to access The Forrester WaveTM: B2B Advertising Solutions, Q3 2022 report.
Analyze, automate, and optimize all your LinkedIn campaigns in one centralized interface. Marin goes beyond the capabilities of LinkedIn Campaign Manager with powerful features that improve efficiency and save you time.
Marketing and finance can have very different perspectives on the company's budget. Marketing will look at the go to market strategy and determine where they allocate funds according to projected growth, while finance will see how much of the company's overall budget is being spent to support those marketing initiatives. Since both paradigms are completely valid and needed to keep a company afloat, it can often be difficult to sort out whether the right hand or the left should be making the final decisions in budgeting allocation.
To help you sort through the noise we've prepared a 45 minute webinar on: budget analysis methods for accurate projections, actionable tips for digital execution, and how to make the right ad spend and channel selections for your business.
Watch this webinar and learn how to:
Take a birds eye look at your marketing budgets
Identify potential roadblocks in your marketing effectiveness for 2023
Establish realistic company goals
Assess performance and opportunities for each existing performance marketing channel
Determine how to pivot strategy for 2023 and explore new marketing frontiers