Snapchat is an effective marketing tool for all advertisers, from small and micro businesses to large brands, allowing them to reach 347 million active daily users who represent $4.4 trillion in global spending power. 

With full-screen, immersive ads, advertisers can choose from several unique formats to connect with engaged consumers including:

• Filters - artistic overlays that appear on Snaps directly to a specified audience or on-demand in custom locations.  
• Lenses - augmented reality experiences that place objects and animated characters within Snaps.
• Story Ads - collections of 3-20 images or videos together to convey a brand’s message.
• Commercials - ads up to three minutes long (and non-skippable for the first six seconds) that appear within Snap’s curated content.

MarinOne + Snapchat

The MarinOne integration with Snapchat means advertisers have better insights and improved performance of their Snapchat campaigns.

With our powerful analytics capabilities, you’ll be able to: 

• Run flexible reports within and across Snapchat campaigns
• View Snapchat campaigns side-by-side with other paid social channels as well as search, display, apps, and e-commerce
• Customize the KPIs, data roll-up, and dimension tagging in your reports
• Export the data to spreadsheets, cloud platforms, and BI tools
• Sync your campaigns with offline and downstream conversions events 
• Get automated alerts on changes in account performance

MarinOne’s advanced optimization suite uses machine learning to deliver:

• Automated bidding aligned to your campaign goals 
• Custom bid modifiers to respond to external signals
• Creative A/B testing to identify the best performing creatives
• Budget pacing and forecasting to keep you on track
• Performance insights and recommendations
• Search intent targeting to refine messaging

All this adds up to improved performance of your Snapchat campaigns together with your other digital programs. Ready to learn more about how MarinOne can expand your reach and drive growth on Snapchat? Just fill out the form, and we'll be in touch soon.