If you’re not advertising on TikTok, you’re missing out on an audience of 1 billion monthly active users who are highly engaged and passionate about the brands they interact with on the platform. In fact, according to a recent TikTok survey, 56% of users and 67% of creators feel closer to brands they see on TikTok, and 43% of users and 53% of creators try something or go somewhere new after seeing it at least once on the platform. TikTok is clearly influential with consumers.

While TikTok certainly appeals to a younger, “video-first” audience, 40% of adults in the US over age 30 report using TikTok, and TikTok has a variety of targeting options to reach the right customers.

TikTok has a significant cultural influence, catapulting little-known musicians to stardom, launching trend phenomenons, and giving users a sense of community and shared experience. TikTok has also transformed the way brands interact with audiences with engaging and interactive content. With TikTok, advertisers gain a full-funnel marketing experience from driving brand awareness at the top of the feed to native in-feed engagement and the opportunity to jump in on branded hashtag challenges.

MarinOne + TikTok

Brands using MarinOne are now able to add the unique value of TikTok Ads to their digital campaigns, and we’re thrilled to be adding TikTok to our lineup of publishers. 

The MarinOne integration with TikTok means advertisers have better insights and improved performance of their TikTok campaigns.

With our powerful analytics capabilities, you’ll be able to: 

• Run flexible reports within and across TikTok campaigns
• View TikTok campaigns side-by-side with other paid social channels as well as search, display, apps, and e-commerce
• Customize the KPIs, data roll-up, and dimension tagging in your reports
• Export the data to spreadsheets, cloud platforms, and BI tools
• Sync your campaigns with offline and downstream conversions events 
• Get automated alerts on changes in account performance
  

MarinOne’s advanced optimization suite uses machine learning to deliver:

• Automated bidding aligned to your campaign goals 
• Custom bid modifiers to respond to external signals
• Creative A/B testing to identify the best performing creatives
• Budget pacing and forecasting to keep you on track
• Performance insights and recommendations
• Search intent targeting to refine messaging
  

All this adds up to improved performance of your TikTok campaigns together with your other digital programs. Ready to learn more about how MarinOne can expand your reach and drive growth on TikTok? Just fill out the form, and we'll be in touch soon.