Ultimate Performance and Visibility for TikTok Ads Management

We make TikTok advertising easier with automation, customization, and easy cross-channel analysis…so you can see exactly how your TikTok ads stack up against other channels you may be running. Identify growth opportunities and maximize revenue beyond what TikTok's platform can do alone.

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Here’s why some of the world’s biggest brands use Marin for their TikTok marketing campaigns.

Marin delivers:

  • Cross-channel reporting
  • Unified data model
  • Powerful analytics
  • Intelligent dashboards and reports
  • Forecasting and optimization options

Without Marin, you are missing:

  • End to end revenue tracking
  • An executive view of all your channel-specific data
  • Streamlined data exports required for analysis
  • No capability to optimize your programs based on your data in one place

Automate TikTok Ads Optimization

Automate your optimization efforts with flexible rules that run on ads, ad sets, and campaigns. Marin rules can use TikTok metrics, third party metrics, or custom calculations for KPIs (ex. Calls + Google Analytics goals + TikTok instant forms).

Maximize the Return on Your Marketing Investment

Optimize conversion and revenue goals at various levels of spend across multiple publishers with our bid and budget solutions. Pace spending to your goals across campaigns and accounts.

“I’m amazed at the performance lift Marin Bidding was able to deliver. Upon flipping the switch, we saw almost immediate results: more clicks, more conversions, and lower CPCs. We’re thrilled with the results.”

Chetna Wagjiani

Marketing Executive, SmartBox UK Ltd.

  • Account & Campaign-level  Budget Planning
  • Cross-Publisher Budget Forecasting
  • Cross-Publisher Spend Pacing
  • Bid Adjustment Recommendations
Ready to learn more? Request a demo today!
Want to learn more? Request a demo today

Campaign Management in Bulk and at Scale

Simplify building your advertising campaigns with bulk imports and automated optimizations for your campaigns, ad groups, ad units, and bids so you can maximize the output of your team.

“MarinOne’s automation features have enabled our small team to perform at a level you would expect from a team with 2 or 3 times as many resources. The ability to use powerful algorithmic optimization but still maintain control via business specific segmentation and rules have made all the difference in our... strategy.”


  • Automated Performance and Optimization Alerts
  • Dynamically Update Bids
  • Automate Manual Workflows
  • Rule-based Optimizations

Unlock Growth Opportunities with Marin Insights

Automatically identify and implement opportunities to grow revenue, decrease costs, and save time with Marin Insights. Each Insight offers an actionable recommendation that can be automatically applied to your TikTok campaigns with just one click.

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  • Identify keyword gaps and duplicates
  • Ad Copy Optimization
  • Bid Adjustment Recommendations
  • Landing Page & Sync Error Alerts

Unify Reporting Across Publishers and Channels Beyond TikTok

Marin collects all your performance marketing data in one place so you can Report, Measure, and Forecast across your entire marketing funnel with Marin's entirely customizable, cross-channel dashboard. Access consolidated data in your BI platform of choice with BI Connect.

Close the Loop with Cross-Channel Measurement

Track Online and Offline Conversions across your entire marketing stack with Marin Tracker. Import customer lifetime value and downstream conversion for improved optimization.  Automate tagging beyond TikTok across your entire marketing portfolio.

Marin offers more across management, optimization, and automation

Search Publisher
Social Publishers
Via third-party
Retail Media Publishers
Other Publishers
Performance Max Support
Account configuration
Link unlimited accounts to your ID
Integrates with your data warehouses
and more...
Unified data model for easy analysis
Budget pacing report
Across strategies
Automated conversion data integration
Works with third-party bidding
No-code and script-based Automation
All Publishers
Alerts and promotion of high-performing organic posts
Cross-channel full stack professional support team
Dynamic campaign creation

Don't forget our revenue and first-party integrations! 
See our complete list here

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