• Increased conversions by 45%
  • Boost revenue by 28%
  • Decreased time spent on paid search by 50%
The real strength of Marin Software is how it has brought a new level of consistency and control to our SEM program, helping us achieve better performance across the board. With the click of a button, we are able to react quickly to changes in the marketplace to drive the most ROI possible out of every campaign, and the advanced reporting features have given us exceptional visibility into our search program.”

Peter Novotny,
Marketing Manager, W3i

NativeX Grows Conversions From Paid Search By 45%

Overview

NativeX increases revenue, distribution, and engagement for Windows applications and plug-ins. NativeX uses a network approach combining the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. NativeX’s Application Network uses InstallIQ, NativeX’s proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. InstallIQ has completed 300 million installs and is growing at a pace of over 9 million installs monthly.

Challenge

NativeX runs a large-scale paid search marketing program with over 165,000 keywords. The company uses paid search marketing to drive traffic to a network of owned-and-operated sites offering free software downloads, including casual games, social applications, utility software, and music software. NativeX had a small internal team working full-time on their paid search program; the team relied on external publisher tools, an in-house reporting tool, and Excel spreadsheets to manage keyword and ad group bidding. As NativeX continued to expand its paid search campaigns to drive traffic to a broad mix of sites, the company’s keyword base grew too unwieldy and cumbersome to manage with their in-house tools. NativeX needed a robust and scalable paid search management application to manage its growing search program that offered automated bidding, campaign management and optimization, and sophisticated reporting.

Solution

NativeX undertook a comprehensive assessment of the top paid search management tools on the market – and chose Marin Software based on the strength of its sophisticated technology, cutting-edge features, and knowledgable client services team. NativeX was impressed with Marin Software’s easy-to-use interface and automated bidding technology that calculates bids for all their keywords and ad groups daily based on business and ROI goals set by the users. Marin’s ability to easily upload data feeds and automatically create keyword-tracking URLs were key workflow enhancements for NativeX, as well as the ability pull reports for any date range and any combination of metrics, from impressions to profit, in just a few clicks. NativeX now uses Marin Software to manage the majority of its paid search program, spanning over 165,000 keywords and hundreds of thousands of dollars per month in spend.

Results

Marin Software has delivered impressive results to NativeX. The automation and workflow efficiencies Marin brought to NativeX’s extensive paid search program allowed the company to cut the time spent managing paid search in half. By reducing the number of resources needed to manage the day-to-day search program, developers are now able to work on more critical projects elsewhere in the organization and search managers can focus on optimizing campaigns. What’s more, with Marin Software’s automated bidding, NativeX boosted conversions from paid search by 45% between September 2008, when it on-boarded with Marin, and September 2009. This resulted in a 28% increase in revenues generated from paid search during the time period, while holding return on investment steady.