INFORMATION COLLECTION AND USE
Our primary goals in collecting personally identifiable information are to provide you with the products and services made available through the Site, including, but not limited, to the Subscription Services, to communicate with you, and to manage your registered user account, if you have one.
If you desire to have access to certain restricted sections of the Site, you may be required to become a registered user, and to submit certain personally identifiable information to Marin Software. This may happen in a number of instances, such as when you sign up for a free trial of the Subscription Services or you download materials such as “white papers” from the Site, if you desire to receive our newsletter or other marketing materials and information, or if you wish to enter into a contests, sweepstakes or promotions (collectively, “Promotions”) we provide via the Site. Personally identifiable information that we may collect in such instances may include your user name, password, company title (if applicable), email address, physical address and telephone number. If you decide to become a paying customer for the Subscription Services, we may collect additional information from you, such as your credit card number or other billing information. If you contact us by email through the Site, we may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to us in your message, including any information you may provide about your search spending, to respond to you. In addition, we may use your contact information to market to you, and provide you with information about, our products and services, including but not limited to our Subscription Services. If you decide at any time that you no longer wish to receive such information or communications from us, please follow the unsubscribe instructions provided in any of the communications or contact us at firstname.lastname@example.org.
When you visit the Site, our servers automatically record information that your browser sends whenever you visit a web site (“Log Data”). This Log Data may include information such as your internet protocol (“IP”) address, browser type or the domain from which you are visiting, the web-pages you visit, the search terms you use, and any advertisements on which you click. For most users accessing the Internet from an Internet service provider the IP address will be different every time you log on. Except in the instances described herein, we do not use this information to identify you personally. We use it to monitor the use of the Site and of any services or Promotions we provide via the Site including our Subscription Services, and for the Site’s technical administration. But the same pieces of information are considered non-identifying information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). For users of the Subscription Services only, we may combine your personally identifiable information with non-identifying information and aggregate it with information collected from Site users to attempt to provide you with a better experience, to improve the quality and value of the services and Promotions we provide via the Site and to analyze and understand how our Site, services and Promotions are used.
We also use “”web beacons,” “pixel tags,” “clear GIFs” or similar means (individually or collectively “Tags”) on our Site and on Customer Sites. A Tag is an electronic image, often a single pixel, embedded on web pages. Tags are ordinarily not visible to users. Tags allow us to count the number of users who have visited certain pages of the Site or Customer Sites, to deliver branded services and to generate statistics about how our Site and Customer Sites are used.
We use the services of third party companies to help us carry out and measure the effectiveness of our own and Customer advertising campaigns. For example, these third party companies may ensure that you are shown ads at appropriate frequencies, so that you do not see the same ad repeatedly. As part of these services, one or more Tags may be placed on the Site and on Customer Sites. These Tags do not enable third parties to collect your name, e-mail address, phone number or other similar information that directly identifies you. Rather, when you visit the Site or Customer Sites, these Tags will direct your web browser to contact these third party companies, at which time they may set or read a cookie on your device and collect information about your visit – such as your IP address, cookie ID, which parts of the websites are viewed or clicked, and date/time information.
Currently, we use our own Tags on the Site and on Customer Sites to enable collection of information about visitors to our Site and such Customer Sites.
We use information collected from Tags to gather non-personally identifiable information, including, but not limited to, your computer’s IP address, browser type or the webpage you were visiting before you came to our Site or the applicable Customer Site, pages of our Site or the applicable Customer Site that you visit, the time spent on those pages, information you search for on our Site or on the applicable Customer Site, access times and dates, and other statistics.
INFORMATION SHARING AND DISCLOSURE
Aggregate Information and Non-Identifying Information. We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
Service Providers. We may engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, database storage and management, and direct marketing campaigns. We will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.
Compliance with Laws and Law Enforcement. Marin Software cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal process (including subpoenas), to protect the property and rights of Marin Software or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Business Transfers. If any or all of the assets of Marin Software are acquired by, or merged with another entity, we may share some or all of your information with this entity.
CHANGING OR DELETING INFORMATION
If you are a registered user of the Site, you may update or correct the information you provided to us by requesting us to make such changes at email@example.com.
Marin Software is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ advanced administrative, physical and electronic measures designed to protect your information from unauthorized access.
We will disclose any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on this Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
LINKS TO OTHER WEBSITES
OUR POLICY TOWARDS CHILDREN
The Site is not directed to persons under 18. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at firstname.lastname@example.org. If we become aware that a child under 13 has provided us with personally identifiable information, we will remove such information from our files.