Marin

Privacy

MARIN SOFTWARE PRIVACY CENTRAL

Effective Date: April 15, 2013

Welcome

Welcome to Marin Software Privacy Central where you will find information about our privacy and data protection practices. The protection of the data of our users, customers, and the visitors of our customers’ website is important to us. It is a critical part of our operations, our products, and our services. By putting together this “Privacy Central” sub-site, we wish to provide you with information necessary for you to understand our practices, and the tools necessary for you to communicate your choices regarding the collection and handling of certain categories of information that we may collect about you.

Who we are and what we do

Marin Software Incorporated (“Marin Software”) operates a website at www.marinsoftware.com, where it describes its products and services, and its operations. In addition, from the www.marinsoftware.com website, through a special access reserved to registered individuals, Marin Software provides a web-based online advertising management platform that contains analytics applications (“Tool”). The Tool helps companies (“Customers”) analyze the traffic patterns on their website, so that they can optimize their spending on advertisements and improve their sales resulting from online searches and online browsing.

The Tool is used to analyze how individuals (“Visitors” or “you”) arrive on a webpage offered by that Customer, what they do after they landed on that page, or how they engage with the advertising campaigns being displayed on their computer, smartphone, tablet or other device (“Device”) when they use the Customer’s website, or click on advertisements for Customer products or services that have been placed on third parties’ websites.

Marin Software collects information about the visitors of its own website, or those of its Customers’ in different manners and for different purposes. This information is generally collected through the use of cookies and tags as explained below.

If you are visiting a Marin Software Customer Website

When you are visiting a Marin Software Customer website, like most other websites on the Internet, our Customer collects certain information about your visit, which it analyzes and uses for its own purposes. The handling of this information is explained in the applicable privacy policy, privacy notice or privacy statement that is published on that Customer’s website.

In addition, we also collect a small amount of information about your visit to that Customer’s website, without attempting to identify you, for the purpose of analyzing which online advertising placed by our Customer produced business value for our Customer, and how you reached specific pages of our Customer’s site.

The policies and practices that apply to our collection of data from our Customers’ websites can be found in the Marin Software Privacy Policy for Subscription Services.

To complete our analysis of each user’s visit to our Customer’s website, we use information collected from cookies and tags, as explained in the Marin Software Cookie Disclosure for Subscription Services.

If you are visiting the Marin Software Website

When you are visiting the Marin Software website, at www.marinsoftware.com, or when you communicate with us, or receive our newsletters and other mailings, we also collect certain information about you. We do so in order to analyze what features of our website or communications interest you the most, and in order to better and more efficiently market our suite of products and services to you and other visitors of our website.

The policies and practices that apply to your interaction with Marin Software through our website or other communications can be found in the Marin Software Privacy Policy for Information Collected from Marin Software Site, Emails, and Communications.

Marin Software uses its own technology and other methods to analyze the use of its own website(s) by its own visitors. To this end, Marin Software relies on information collected from cookies and tags. Our practices regarding cookies on the Marin Software website are explained in the Marin Software Cookie Disclosure for Website and Communications.

What tools does Marin Software use to analyze website traffic patterns?

The analysis of website traffic patterns relies on the use of cookies and tags. Cookies are identifiers that allow identifying a specific user. Tags act like labels, to indicate that a particular user (identified by a cookie) visited a particular page (labeled with a tag) at a particular time.

The compilation of millions of data collected through the cookies and tags from all the users of a website (ours or that of a client) allows us, through the use of the proprietary Marin Software Tool, to determine patterns followed by users. For example, the use of our Tool would show that most users of website X land on the page of that website X that displays a certain product, or certain content after the Visitor has initiated a search from a certain search engine, where the search terms used included certain words.

We explain below in detail what are cookies and tags, and how you can decide to allow us to run this analysis, or to block our use of our technology.

What are cookies?

A cookie is a small data file that is sent to the browser that a Visitor is using at the time of the Visitor’s visit to a website. Cookies are used to serve as an identifier, to navigate through a website, and to enable certain features of the website.

Cookies can last only for the duration of a session (session cookies) or for several days, months, or years (persistent cookies). They can be sent by a website (first party cookie) or by or on behalf of another entity (third party cookies).

The following sections explain the different categories of cookies

Session cookies and persistent cookies

There are session cookies and persistent cookies.

  • A session cookie is deleted from a Visitor’s browser when the Visitor disconnects from or leaves a website or closes down his browser.
  • A persistent cookie is not deleted. It remains associated with the browser, so that that browser may use it on subsequent visits to the website.

First party cookies and third party cookies

There are first party cookies and third party cookies

  • A first party cookie is generated by the owner or operator of a website for its own use.
  • A third party cookie is generated by an entity other than the owner or operator of a website, for the benefit of the owner or operator of a website. A third party cookie may be generated while a Visitor visits a website, or clicks on an advertisement that is managed by the third party for the benefit of a website owner.

Cookies are browser specific

Cookies are browser specific. This means that a cookie is attached to, and stored in, a specific browser. For example, if you use either Firefox or Explorer to visit the same website, you may have some cookies stored in your Firefox files and other cookies stored in your Explorer file. Each of these cookies may have a different identification number. Even though these cookies may have been initiated by the same website, or the same entity, they are independent from each other. Any action you take – such as deleting one cookie in a particular browser – will not affect the similar cookie that might be attached to or stored with another browser. That similar cookie will remain in effect unless and until you delete that cookie in that other browser file.

What are tags?

Tags or “clear GIF’s” or “web beacons” are transparent electronic images that are placed into the code of a website, an advertisement, an email, or a newsletter. Marin Software provides the coding for the Marin tags to its Customer, and each Customer installs the tags in the code of those pages of its website, advertisement, or email, for which it wishes to keep statistics.

Tags allow counting the number of individual visitors who visit or interact with a particular page of a website. They are used in combination with cookies to collect data. If you have prevented Marin Software from placing a cookie on your browser, or if you have deleted the Marin cookie, the Marin tag located on a Customer website cannot transmit information about your visit to that Customer website.

To learn more about cookies

If you want to learn more about cookies, or how to modify your browser settings to block or filter cookies, you can visit:

To learn how to block or remove cookies, see the section How to control and manage cookies below

How to control and manage cookies

Using your browser settings -- You can instruct your browser to stop accepting cookies or to prompt you before accepting all cookies, or only third party cookies, from any website that you visit. This is done by editing the options in your browser.

The instructions for performing these functions are usually found in the “options” or “preferences” or “settings” menu of your browser. You may also check the “help” option of your browser. We provide below links to the instructions provided by some of the most popular browsers:

The methods described above can be used to block all cookies or certain categories of cookies, such as third parties cookies. They would not be applicable to block or deactivate one specific cookie, or all cookies originated by a specific entity. To do so, other methods must be used.

Using a special opt-out cookie -- To deactivate and block future cookies from a specific company, a special cookie must be used. Some companies may provide the information on how to block their cookies on their website. Alternatively, some sites provide a compilation of information about opt-out cookies for most of the major service providers: See for example: