Identify, Understand, and Convert Valuable Audience Segments across Search, Social, and Display
Marin Software harnesses the power and insight of all our channels and data sources, allowing you to deliver cohesive campaigns across channels and devices in order to reach your audiences throughout the buying cycle. By leveraging best of breed marketing applications connected through Marin’s open, cross-channel platform – it's never been easier to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent while gaining meaningful performance insights across your entire digital marketing program.
Simplify, streamline, and integrate cross-channel campaigns from one platform, powered by all of your combined data sources
Automatically optimize bids based on performance
Our products enable you to act on cross-channel audience analytics by automatically and intelligently optimizing bids based on customer-defined business objectives. Marin Software even optimizes bids across publishers and channels where bidding auctions are run separately.
Streamline daily campaign management tasks
Marin’s user interface provides an intuitive, streamlined workflow that automates repetitive tasks for daily campaign management, allowing you to analyze key cross-channel metrics and take action from a single screen - eliminating both wasted time and manual errors.
Achieve greater ROI across all your digital channels through transparency, automated optimization and flexible integrations
Know how every dollar is performing to make better decisions
Marin Software's products offer transparency and complete control in all of your Search, Social and Display campaigns. Rather than operating like a “black box”, our reporting, bidding algorithms and predictive modeling are shared with you.
Optimize intelligently across all your channels
Marin uses machine learning and artificial intelligence to automatically optimize your campaigns, including reallocating budgets to your best performing campaigns in real time. In addition, the platform’s powerful, predictive “what if” analysis capabilities allow you to experiment with different budget allocations and implement recommendations with one click.
Leverage your data and our partners to optimize across channels
Marin Search uses patent-pending, machine learning technology to automatically adjust keyword bids in near real-time, as fluctuations are detected, to help preserve your target keyword positions. Hourly calculations factor in historical performance and auction conditions - providing you with additional control over revenue outcomes and ad visibility.
Gain Insights with Marin's Flexible Reporting Tools
Understand customer behavior and make smarter optimization decisions, faster
Make informed decisions across multiple channels
Through improved cross-channel reporting, attribution, and audience valuation – Marin's products provides CMOs with audience-centric insights on program-wide performance so they can make holistic creative, bid and budget optimization decisions.
Streamline cross-channel campaign management and reporting
Marin Software not only improves workflow efficiency for identifying and creating audiences, but also serves as a cohesive platform for cross-channel and cross-audience reporting and optimization. Key performance metrics are presented within a unified dashboard, allowing you to view and compare performance across channels and audiences down to the campaign, creative, and individual conversion level.
Reach Valuable Audiences
Discover new audiences and reach higher value customers across channels and devices
Easily identify and target valuable audiences across channels and publishers
The Marin Smart Tag™ lets you define an audience list once; then, it selectively co-fires tracking pixels to synchronously create common audience lists for retargeting in Google RLSA, among other channels. With Marin, you’ll always know you’re delivering relevant ad experiences to each of your defined audience segments.
Acquire the highest value customers across channels
Easily identify your most valuable audiences, then automatically target them based on their cross-channel behaviors. Marin’s audience level reporting enables you to quickly identify your best segments as well as the campaigns and channels proving to be the most effective at driving conversions. This allows you to target profitable audiences with relevant creative, in real-time, across any channel.
Unleash the power of second-party data to prospect and expand your reach
Marin’s Partner Connect helps you expand reach without sacrificing performance, by empowering you to connect with complementary partners and retarget each other’s audiences. This allows you to systematically find new and unique target audiences, and market to the prospects who are more likely to show interest and convert.