Whitepapers

Online Advertising Report (January – March, 2012)
Download to understand online advertising metrics and trends in the US for the first quarter of 2012.
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2012 US Mobile Advertising Report
How the emergence of smartphones and tables changes Paid Search.
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Stop Paying For Unwanted Clicks With Negative-Keyword Strategies
Shaping Paid Search traffic to drive more revenue.
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Online Advertising Report (October – December, 2011)
Download to understand online advertising metrics and trends in the US for the fourth quarter of 2011.
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Quarterly Benchmarking Report (July – September, 2011)
Download to understand paid search metrics and trends for the third quarter of 2011.
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Quarterly Benchmarking Report (April – June, 2011)
Download to understand paid search metrics and trends for the second quarter of 2011.
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Taking Paid Search Performance to the Next Level
Download to receive some advanced paid search tips for discovering new revenue opportunities.
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Quarterly Benchmarking Report (January – March, 2011)
Marin Software recently concluded a study of key paid-search metrics and trends during the first quarter of 2011.
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Apple iPad Pits Consumer Privacy Against Advertising Measurability
Marin Software examines the Apple iOS platform and the impact cookie blocking has on accuracy of key advertising metrics.
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The Search Marketers Guide to Successful Facebook Ads
We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.
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Why the Search Alliance is Paying Off for Paid Search
Marin Software and Razorfish recently unveiled the results of an exclusive study conducted to analyze the impact of the Yahoo!-Bing Search Alliance on paid search campaign performance. Our findings will help you understand how the Search Alliance is changing the paid-search landscape.
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The Impact of Google Instant on Paid Search
Download this research brief to understand how Instant is changing the paid-search landscape.
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The Search Marketer’s Guide for the Holidays
Download this white paper to learn how to optimize your paid-search campaigns for the 2010 holiday season.
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The Search Alliance Checklist: 10 Steps for Managing the Transition to the Yahoo!-Bing Search Alliance
Download this whitepaper to learn how to prepare your campaigns for the Search Alliance between Yahoo and Microsoft.
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ROI-Based Campaign Management: Optimization Beyond Bidding
Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.
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