Whitepapers

Online Advertising Report (January – March, 2012) Download to understand online advertising metrics and trends in the US for the first quarter of 2012.		>> Read Now
2012 US Mobile Advertising Report How the emergence of smartphones and tables changes Paid Search.		>> Read Now
Stop Paying For Unwanted Clicks With Negative-Keyword Strategies Shaping Paid Search traffic to drive more revenue.		>> Read Now
Online Advertising Report (October – December, 2011) Download to understand online advertising metrics and trends in the US for the fourth quarter of 2011.		>> Read Now
Quarterly Benchmarking Report (July – September, 2011) Download to understand paid search metrics and trends for the third quarter of 2011.		>> Read Now
Quarterly Benchmarking Report (April – June, 2011) Download to understand paid search metrics and trends for the second quarter of 2011.		>> Read Now
Taking Paid Search Performance to the Next Level Download to receive some advanced paid search tips for discovering new revenue opportunities.		>> Read Now
Quarterly Benchmarking Report (January – March, 2011) Marin Software recently concluded a study of key paid-search metrics and trends during the first quarter of 2011.		>> Read Now
Apple iPad Pits Consumer Privacy Against Advertising Measurability Marin Software examines the Apple iOS platform and the impact cookie blocking has on accuracy of key advertising metrics.		>> Read Now
The Search Marketers Guide to Successful Facebook Ads We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.		>> Read Now
Why the Search Alliance is Paying Off for Paid Search Marin Software and Razorfish recently unveiled the results of an exclusive study conducted to analyze the impact of the Yahoo!-Bing Search Alliance on paid search campaign performance. Our findings will help you understand how the Search Alliance is changing the paid-search landscape.		>> Read Now
The Impact of Google Instant on Paid Search Download this research brief to understand how Instant is changing the paid-search landscape.		>> Read Now
The Search Marketer’s Guide for the Holidays Download this white paper to learn how to optimize your paid-search campaigns for the 2010 holiday season.		>> Read Now
The Search Alliance Checklist: 10 Steps for Managing the Transition to the Yahoo!-Bing Search Alliance Download this whitepaper to learn how to prepare your campaigns for the Search Alliance between Yahoo and Microsoft.		>> Read Now
ROI-Based Campaign Management: Optimization Beyond Bidding Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.		>> Read Now