Benchmark reports

Mobile Search Advertising Around The Globe: 2014 Annual Report

18 data charts and benchmark data from 13 countries – USA, Eurozone, Japan and more.

Read now »

International Facebook Advertising Report

Learn how to reach Facebook users around the globe.

Read now »

2014 Google Shopping Benchmark Report

Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?

Read now »

Forrester Research: Revenue Outcomes Matter to Online Advertisers

A survey of large scale advertisers’ challenges and opportunities with their online marketing programs.

Read now »

Best practices

The Performance Marketer’s Retargeting Guide

This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.

Read now »

The 17 Trends, Publishers, and Best Practices Every Retailer Needs to Know

This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimizing product ads.

Read now »

The Hidden Power of Optimizing for Competitive Spend, Weather, and the Second Screen Effect: Six Advertising Best Practices for Contextual Data Optimization

Learn 6 best practices on how to identify potent use cases for contextual data optimization and leverage optimization strategies for customer reviews, weather, second screen effect, and competitive data sets.

Read now »

Google Shopping Optimization Guide: 7 Tips for Maximizing ROI

Learn 7 tips for maximizing ROI including feed management, Facebook remarketing, and cross-channel data management.

Read now »

How to Introduce Customer Lifetime Value into Online Advertising Optimization

Optimize and maximize customer lifetime value, with a little help from this introductory guide.

Read now »

The Multiplier Effect of Integrating Search & Social Ads

Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.

Read now »

Performance Marketing 2.0: Audience Targeting and Building a Database of Intent

Learn how to amplify the performance of your search, social and display ads with audience data.

Read now »

Introduction to Marketing Attribution

Learn 6 different attribution models to consider for search, display, and social advertising.

Read now »

The 2014 Definitive Facebook Advertising Playbook

Learn the 12 Strategies You Need to Know for 2014.

Read now »

An Agency Primer for Digital Advertising Optimization

8 proven optimization strategies to optimize across channels and grow revenue for agencies.

Read now »

Navigating the New Paid Search Landscape (Financial Services)

5 Proven Strategies for Financial Services Advertisers.

Read now »

Navigating the New Paid Search Landscape (Retail)

5 Proven Strategies for Retail Advertisers

Read now »

Creative Testing

Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.

Read now »

Intelligence Reports

A Marketer’s Guide to Custom Audiences on Facebook

7 ways you can use Facebook’s new retargeting to boost ROI.

Read now »