Benchmark reports

The Q3 2014 Performance Marketer’s Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

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Mobile Search Advertising Around The Globe: 2014 Annual Report

18 data charts and benchmark data from 13 countries – USA, Eurozone, Japan and more.

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International Facebook Advertising Report

Learn how to reach Facebook users around the globe.

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2014 Google Shopping Benchmark Report

Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?

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Forrester Research: Revenue Outcomes Matter to Online Advertisers

A survey of large scale advertisers’ challenges and opportunities with their online marketing programs.

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Best practices

Maximizing Your ROI During Peak Seasons with Web and Facebook Retargeting

5 best practices for maximizing ROI during times when competition is at its highest, including how to leverage partner retargeting to drive new business and setting up dynamic product advertising for success.

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The Retailers’ Last Minute Guide to Holiday Advertising on Facebook

4 savvy strategies and 8 tips for retailers to optimize their Facebook ad spend, including key tactics for building high-value holiday audiences leveraging search intent data, CRM data, and behavioral targeting.

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The Performance Marketer’s Retargeting Guide

This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.

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The 17 Trends, Publishers, and Best Practices Every Retailer Needs to Know

This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimizing product ads.

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The Hidden Power of Optimizing for Competitive Spend, Weather, and the Second Screen Effect: Six Advertising Best Practices for Contextual Data Optimization

Learn 6 best practices on how to identify potent use cases for contextual data optimization and leverage optimization strategies for customer reviews, weather, second screen effect, and competitive data sets.

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Google Shopping Optimization Guide: 7 Tips for Maximizing ROI

Learn 7 tips for maximizing ROI including feed management, Facebook remarketing, and cross-channel data management.

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How to Introduce Customer Lifetime Value into Online Advertising Optimization

Optimize and maximize customer lifetime value, with a little help from this introductory guide.

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The Multiplier Effect of Integrating Search & Social Ads

Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.

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Performance Marketing 2.0: Audience Targeting and Building a Database of Intent

Learn how to amplify the performance of your search, social and display ads with audience data.

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Introduction to Marketing Attribution

Learn 6 different attribution models to consider for search, display, and social advertising.

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The 2014 Definitive Facebook Advertising Playbook

Learn the 12 Strategies You Need to Know for 2014.

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An Agency Primer for Digital Advertising Optimization

8 proven optimization strategies to optimize across channels and grow revenue for agencies.

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Navigating the New Paid Search Landscape (Financial Services)

5 Proven Strategies for Financial Services Advertisers.

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Navigating the New Paid Search Landscape (Retail)

5 Proven Strategies for Retail Advertisers

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Creative Testing

Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.

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Intelligence Reports

A Marketer’s Guide to Custom Audiences on Facebook

7 ways you can use Facebook’s new retargeting to boost ROI.

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