Start Free Trial Contact Us

Benchmark reports

Finance, Healthcare, and Automotive: Q1 2015 Industry Infographic.

Three key industry verticals have been heavily impacted by shifts in technology and user behavior in Q1 causing a rapid acceleration in their mobile investments. We take a closer look at the healthcare, finance, and automotive sectors to map out the factors influencing this advertiser spend shift towards mobile, and outline predictions for the year to come.

Get the Infographic Now »

Cloud Platforms: the Future of Marketing and Advertising Technology

In IDC’s report, Cloud Platforms: the Future of Marketing and Advertising Technology, you’ll learn how current technology trends are poised to shape the future of the advertising technology market, and discover why it’s crucial for vendors to embrace the advertising cloud.

Read now »

Mobile Advertising Around the Globe- 2015 Annual Report

Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile CTR, CPC, spend share, click share & conversion rates from 13 countries. This report contains 12 data charts of mobile trends to help you optimize or plan entry into new markets.

Read now »

The Q4 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

Read now »

Digital Marketers Census 2015

In a survey of over 300 digital marketers, we share details on how advertisers handle cross-channel marketing from a budget, resource, technological, and organizational standpoint. Plus, the greatest challenges and top five priorities for 2015.

Read now »

The Q3 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

Read now »

Mobile Search Advertising Around The Globe: 2014 Annual Report

18 data charts and benchmark data from 13 countries - USA, Eurozone, Japan and more.

Read now »

International Facebook Advertising Report

Learn how to reach Facebook users around the globe.

Read now »

2014 Google Shopping Benchmark Report

Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?

Read now »

Forrester Research: Revenue Outcomes Matter to Online Advertisers

A survey of large scale advertisers' challenges and opportunities with their online marketing programs.

Read now »

Best practices

The Power of Second-Party Data: How to Partner with Trusted Sources to Discover New and Valuable Audiences

Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Learn how to discover and optimize this powerful data set from trusted partnerships to increase your market share.

Read now »

The ABCs of Programmatic

The ABCs of Programmatic is a detailed 18 page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.

Read now »

The Cross-Device Targeting Playbook for Display Advertisers

Learn how to effectively identify your customers’ various devices, and then create campaigns that are optimized for the mobile experience. 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format.

Read now »

Bidding and Optimization Strategies for the Modern Search Marketer

This detailed 13-page guide reviews various optimization strategies and best practices for choosing the best bidding strategy for your business, plus detailed tips for incorporating audience targeting into any bidding and optimization strategy.

Read now »

Measuring the Impact of Influence: Viewthrough Conversions and Attribution for the Skeptical Digital Marketer

The guide includes use cases and strategies to help you better measure and evaluate VTCs so you can make more profitable marketing decisions and understand the rationale behind view-through conversions and how to set VTCs up for success.

Read now »

Maximizing Your ROI During Peak Seasons with Web and Facebook Retargeting

5 best practices for maximizing ROI during times when competition is at its highest, including how to leverage partner retargeting to drive new business and setting up dynamic product advertising for success.

Read now »

The Retailers' Last Minute Guide to Holiday Advertising on Facebook

4 savvy strategies and 8 tips for retailers to optimize their Facebook ad spend, including key tactics for building high-value holiday audiences leveraging search intent data, CRM data, and behavioral targeting.

Read now »

The Performance Marketer's Retargeting Guide

This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.

Read now »

The 17 Trends, Publishers, and Best Practices Every Retailer Needs to Know

This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimizing product ads.

Read now »

The Hidden Power of Optimizing for Competitive Spend, Weather, and the Second Screen Effect: Six Advertising Best Practices for Contextual Data Optimization

Learn 6 best practices on how to identify potent use cases for contextual data optimization and leverage optimization strategies for customer reviews, weather, second screen effect, and competitive data sets.

Read now »

Google Shopping Optimization Guide: 7 Tips for Maximizing ROI

Learn 7 tips for maximizing ROI including feed management, Facebook remarketing, and cross-channel data management.

Read now »

How to Introduce Customer Lifetime Value into Online Advertising Optimization

Optimize and maximize customer lifetime value, with a little help from this introductory guide.

Read now »

The Multiplier Effect of Integrating Search & Social Ads

Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.

Read now »

Performance Marketing 2.0: Audience Targeting and Building a Database of Intent

Learn how to amplify the performance of your search, social and display ads with audience data.

Read now »

Introduction to Marketing Attribution

Learn 6 different attribution models to consider for search, display, and social advertising.

Read now »

The 2014 Definitive Facebook Advertising Playbook

Learn the 12 Strategies You Need to Know for 2014.

Read now »

An Agency Primer for Digital Advertising Optimization

8 proven optimization strategies to optimize across channels and grow revenue for agencies.

Read now »

Navigating the New Paid Search Landscape (Financial Services)

5 Proven Strategies for Financial Services Advertisers.

Read now »

Navigating the New Paid Search Landscape (Retail)

5 Proven Strategies for Retail Advertisers

Read now »

Creative Testing

Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.

Read now »

Intelligence Reports

A Marketer's Guide to Custom Audiences on Facebook

7 ways you can use Facebook's new retargeting to boost ROI.

Read now »