The Online Marketer’s Guide for the Holidays
…and Ten Tips for a Successful 2012
Download this white paper to learn how to prepare and optimize your online marketing campaigns for the 2012 holiday season. In this guide, we examine search marketing trends from last year’s holiday season, explore key dates and trends for your campaign calendar, and walk through ten best practices for a successful 2012 holiday season.
Some of the insights you will come away with, include how to:
- Develop a bid boost schedule to take advantage of seasonal increases in revenue-per-click
- Test and promote special offers to successfully convert holiday shoppers
- Engage social shoppers and amplify holiday messaging and promotions through Facebook
- Leverage Google Product Listing Ads to engage more shoppers during the holiday season