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GOOGLE SHOPPING ADS

5 Tips for Driving Relevance and Revenue

Product Listing Ads (PLA) provide a richer and more engaging search experience for shoppers. With the share of spend on PLA campaigns increasing 600% in Q4 of 2012, online retailers will undoubtedly continue investing more time and budget towards this ad format in 2013. This white paper will examine the recent surge in PLA adoption and spend, and present five best practices for deploying, managing, and optimizing PLA campaigns.

Insights Include:

  • PLA performance versus standard text ads
  • How to differentiate your PLAs from your competitors
  • Using PLAs to dominate the SERP
  • Strategies for setting granular product targets

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