Since their introduction, Product Listing Ads have evolved into one of the most effective tools in a retail marketer’s toolkit. Now with the introduction of Google Shopping campaigns, advertisers can set up and manage campaigns in a more intuitive manner. However, with the vast number of marketers who have grown accustomed to PLAs are wondering how this change will affect them.
Marin Software partners with many of the world’s largest and most sophisticated retailers and have helped them prepare for this critical evolution. In this guide, we share best practices to ensure not only a seamless transition to Shopping campaigns, but tips for ongoing optimization so you outperform the competition.
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