Online Advertising Report: October-December 2012

This report will help you better understand digital marketing trends and give you objective benchmarks to evaluate your online programs

In this report, you’ll learn about:

  • Paid search spend during the critical holiday shopping period for Google, Yahoo! and Bing
  • Cost per click and click through rates for multiple sectors including retail, travel, education, financial services, auto, healthcare, B2B
  • The steady rise of the tablet, a favorite of consumers and advertisers
  • Mobile device targeting and its impact in terms of click share, budgets, and performance
  • The impact of mobile targeting on Facebook ads