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Revenue Acquisition Management for Travel Marketers

Four Simple Strategies to Capitalize on Travel Consumer Trends

Signs of global economic recovery have brought optimism to marketers across key consumer-based industries. In particular, the travel industry has seen signs of growth from a number of trends including reduced unemployment rates, increasing disposable income and improved consumer optimism. According to the US OTTI (Office of Travel and Tourism Industries), tourism is expected to grow at a 4 percent compounded rate through 2018. These positive economic indicators have compelled businesses in the travel industry to increase investments in marketing and operations to seize opportunities.

Despite the pervasive optimism, marketers in the travel industry will also face several challenges in the years to come. Relatively new startups like AirBnB have shaken the hotel industry by offering a low cost, community-driven alternative to traditional hotel accommodations. Marketers in the airline industry are feeling increased competitive pressure too, as increased channel fragmentation and the proliferation of travel search sites have forced airlines to compete almost exclusively on price.

Insights include:

  • How to Create a Simple, Relevant Online Customer Experience
  • How to Integrate Your Inventory Management, Pricing and Advertising Processes
  • How to Implement Cross-Channel Analytics Systems to Optimize for Customer Lifetime Value
  • New Channels and Travel Search Engines to Integrate Into Your Marketing Program