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The Essential Guide to Native Advertising: The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention

Get The White Paper

The Essential Guide to Native Advertising: The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention

Native advertising is this year’s digital marketing darling. Continuing to grow at a rapid pace, 63% of advertisers are planning on increasing their budgets for native advertising in 2015, and increased revenues are expected to follow.

What is native advertising, and how can you use it to expand your audience and grab the attention of media-saturated consumers?

Read The Essential Guide to Native Advertising: The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention, to learn how to add native to your digital marketing toolkit, and to achieve and exceed your business goals. This informative guide includes:

  • A brief history of native advertising, including the first native ad placements
  • Detailed stats on current and projected use of native ads
  • A behind-the-scenes look at how native is increasing revenues
  • Recommendations for incorporating native into your digital advertising mix

Get your copy of this informative guide today.